Made in India Indian branding Essays - Brand Management

Nation Branding ? Nation branding refers to branding of a country in terms of its reputation in the global scenario. Few of the practices involved in nation branding is constantly measuring the Nations growth in economic space, attracting tourism, exports, attracting talent pools, technology innovations, cultural heritage etc. The concept of measuring country?s global perception across various dimensions was developed by Simon Anholt in the year 2005. It is defined as Country branding Index or Nation branding Index. About IBEF ? India Brand Equity Foundation IBEF is a Trust which was formed in association by two entities namely Ministry of Commerce and confederation of Indian Industries (CII). IBEF?s core focus is to promote the ?Made in India? brand and to increase awareness of Indian products in overseas market. IBEF works along with various knowledge partners to communicate the message about Indian Business Stories through the form of CDs, posters, magazines, newsletters and reports. The article focuses on the perception of the brand ?India? across the world and the driving forces that makes the ?Made in India? brand to be the fastest growing brand in various verticals like technology, IT, Automobile, Medicine, Telecom, Banking & Financial services, Manufacturing, Retail, Infrastructure and Educational sectors. The brand India is linked to the various components of a typical brand attributes. Brand Personality The brand India has different facets of eminent personalities who have captured the hearts of global audience. Those include personalities like Mahatma Ghandhi Ji, APJ Abdul Kalam, Ar Rahman, Sachin Tendulkar, Ratan Tata, Shiv Nadar (HCL), Narayana Murthy ( Infosys ) etc who have contributed a lot in taking the Brand India to its acme. Brand Name The name India has also been referred to as Bharath or Bharatam. In his book India Ethos and Values, Indian Professor Ajith Shankar has quoted various scriptures and described the etymology of the word ?Bharath? as follows Bha refers to Bhagvan ( God ) and Ratha refers to ?Love? ? Bhartheeyas are people who love God! Bharat refers to the geographical territory of the public of India Region ruled by Bharata was refered as Bharatavarsa Bharath vibrates with hues of every nature Slogan The country India is often referred to feminine attributes of God. The tagline ?Incredible India? by the Indian Tourism depicts the scenic and serenity of India with invaluable natural assets and monuments, sculptures depicting brilliant architectures of the century. Brand Performance ? Brand India has better credibility compared to many other brands in the world. Indian brands like Tata, Mahindra, Maruti, Hero Moto corp, TVS, Haldirams, Hero cycles, Shakthi Masala, IPL, Tata Nano, Haldirams etc have very global presence. Bollywood movies have penetrated the global market to an extent that they act as a tough competition to Hollywood movies. Brand Promise There are many examples to prove the promise that India has delivered across the world in terms of health, Information and Technology, Automobile, Textiles, medical etc. Indian medical field ranks the fourth place in the world, in telecommunication India ranks second. The products like mobile phones, machinery components which were imported once are being exported with ?Made in India? Brand. India is the hottest selling market for all global companies. ?Chennai? is claimed to be the Detroit of Asia with various automobile companies invading Indian market and trying to setup their manufacturing base. Brand Culture A country like India is rich with its rich cultural heritage and religious values like religion, Yoga, Ayurveda, Marriage systems and ceremonies etc. Brand Essence The brand essence means the soul of the brand. The soul of India is its rich cultural heritage and values which are still unshaken or affected by western influence. India follows ?Unity in Diversity? with more than 100 languages and 400+ dialects, 28 states and 7 union territories. The concept of ?Saving? nature has helped Indian economic system to sustain its glory amidst global recession, where even the so called ?Super Powers? have felt the pain of economic slowdown. In spite of many invaders starting from Aryans, Persians, Muslim invaders, Danish, Dutch, French, Portuguese and finally The English have tried to plunder the wealth of our Nation, it?s natural wealth and beauty still remains the same and proves to be a ?Amudhasurabhi?.

Herobuilders.com Essay Example

Herobuilders.com Essay Example Herobuilders.com Paper Herobuilders.com Paper Which of the four types of studies are presented In this case? Answer 1: According to the passage of the case the research done by the Emil Vale- President of BBC Design Group has performed a descriptive study. He has performed a research for potential action-figure doll business. Descriptive study attempts to answer to questions like who, what, when, where and how. It is clear that while doing research for the potential action-figures business Vehicle had to search for the answers Who are the potential clients which would be interested to buy these dolls? Which action-figures are the most popular among different ages? Where do the action-figure dolls mostly sell. In toy stores, or as souvenirs In specialized shops? In what quantities possibly the production should be in order to cover demand and not to overproduce? And other questions. Vehicle also has done explanatory research to find the answer why there was sudden interest in action-figure dolls spread. The answer for the question was that it was connected to the 9/1 1 event which led to the launch of business to sell action-figure dolls based on modern day heroes of the event. Question 2: Evaluate the research conducted. Answer 2: a) Is the purpose clearly defined? Vales research involved defining the potential for the production and sale of action- figure modern day hero dolls and profitability of the sales, sales volume through retail stores as well as if the production of prototype real-life peoples dolls would have any legal consequences. B) Research process detailed? The research process In the passage Is not detailed and covers short answers to only several questions. Vehicle did only internet search, and some retail market research. High ethical standards applied? The passage does not offer any information about the existence of ethical safeguards to protect the involved persons and/or organizations, however Vehicle did contact lawyer for the legal and possible ethical safeguards consultation. D) Limitations frankly revealed? The passage does not detail any information about the limitations that have occurred during the research, which could impact on findings. E) Adequate analysis for decision makers needs? Goal of the research was not set by a decision-maker. Since this business idea came only after the increasing interest by people for the dolls that were made for Vesicles own personal needs/interest. F) Findings presented unambiguously? The passage does not contain detailed research. G) Conclusions Justified? The research is poorly tied to the decision-based conclusions, nor does the detailed findings are matched with conclusions. H) Researchers experience reflected? Vehicle provided his own experience by stating that he has been making dolls on his personal time and he decided to do a research for potential of business when individual requests increased. Question 3: What issues other than those Vehicle chose to evaluate would you have included in your research plan for Herbicides. Com? I would conduct some customer survey to see the magnitude of the interest in action- dolls, which would include the price range (how much people are ready to pay for custom-made doll), age range (who is mostly interested), purpose of the purchase of the dolls (for which occasions do people buy these dolls, as personal souvenirs, for present for birthdays, etc ), etc.