Britian during the First World War and The Social and Welfare

First World War How did women contribute to the war effort? Suffragist and suffragette member took men's places In Jobs when the men went overseas to fight. Hundreds and thousands of women were employed In munitions factories, in the transport system (conductors on buses and trams), employed as laborers on farms, as nurses and in offices a secretaries and receptionists. This was a crucial part of the war effort as it kept the country going. How were civilians affected by the war?During the war the government: Rationed food Civilian land was taken over by the government for food production diluted so people wouldn't get drunk British summertime was also introduced Beer was This was all under the Jurisdiction of the Defense of Realms Act (DORA) which was Introduced by the government In 1914. British summertime was Introduced so there were longer hours meaning that people could work for longer. Under DORA people could not discuss military affairs. How effective was Government propaganda during the war?A form of censorship was adopted in war time Britain, the government only allowed retain things in newspapers to be printed. Soldier's letters from the front were also censored. Posters were published to encourage the civilian morale. What was the attitude of the British people at the end of the war towards Germany and the Paris peace conference? During the war there were millions of deaths of soldiers on the front, and many permanently maimed by the war. The civilians were angry and wanted Germany to pay: a headline from a newspaper was ‘make Germany pay.British Depth study: social and welfare reform What were working and living conditions like for the poor in the 1 sass? Pollution: there was a large amount of pollution in cities due to the amount of coal burnt Overcrowding: large amounts of people were moving into cities to find Jobs, low wages and high rents meant families found the smallest places to live Disease: there were major epidemics all around Londo n due to overcrowding, low standard housing and poor quality water supplies Waste disposal: litter filled the streets along with horse manure. Human waste flowed into sewers and then Into the rivers.The free school meals were not compulsory but by the end of 1914 a large amount of he population were getting one good meal a day The pensions act meant that many of the elderly were kept out of the work house but it was refused to people who had never worked before Many of the Jobs that were in the exchange act were temporary or part time and the amount of Jobs available didn't increased The national insurance act was a good safety net for people who had fallen ill or were unemployed however they had to pay money out of their wages and wasn't enough for the whole family to live on Free medical treatment was only available to the wage earner

Dancing with the White Rabbit

Carly Turner English 102 Polliard May 5th, 2011 Dancing With The White Rabbit People go under sedation all the time. They jump into the rabbit hole to receive colonoscopies, plastic surgery, dental work and other various medical procedures. Today’s world has become accustomed to regular use of sedation drugs however they do not realize just how dangerous they can be. There are many factors to be taken into account when someone is put under. Proprofol (Diprivan), a drug that is used to induce sedation, which is the cause of many medical malpractices and deaths, is not supervised enough in the medical community.Propofol is one of the most widely used forms of anesthesia (Nytimes. com). It was invented 20 to 25 years ago (News Week). It has multiple benefits over general anesthesia. Unlike general anesthesia, propofol has rapid onsets. â€Å"If you try to count backward from 100 after it's injected, you don't get to 97,† says Dr. Wischmeyer, a University of Colorado Anesth esiologist (Wall Street Journal). It also allows patients to recover and return to baseline activities such as eating and breathing on their own faster. In addition, it can result in less nausea and vomiting in patients (Ismp. rg). Because of this many practioners feel a false sense of security when using propofol. It can be harmful and even deadly if the person who is administering it is not trained in drugs that cause deep sedation and general anesthesia. On the labeling of Diprivan (Propofol), it is intended â€Å"for general anesthesia or monitored anesthesia care sedation†, meaning that that drug should only be administered by people trained in general anesthesia and not involved in the procedure being done. Propofol is an exact science. Dosing needs to be based on the patient’s tolerance to the drug.A number of factors including the age, weight, and how hydrated the person is factors into the efficiency of the drug (News Week). The tolerance can vary and can chan ge easily. Also, for a patient who uses it the first time, it’ll be much more potent but for a patient who uses it often it stays in the tissues and creates a tolerance to the drug (Inside Surgery). The possible side effects, are changes in moods and emotions, dizziness, drowsiness, and a lack of coordination (Drugs. com). The harsher effect is that a patient can go from breathing normally to being in respiratory arrest in seconds, even at what seems like a low dose.There are also no reversal agents to propofol, which means that the drug’s adverse effects have to be treated while the drug is being metabolized in the body (Inside Surgery). Considering all of these variables this makes working with propofol difficult and somewhat unpredictable, even for a trained professional. If a patient isn’t monitored closely enough by a person trained in sedation while on propofol then they can quickly go into respiratory arrest and thus get brain damage or die from not enoug h oxygen to the organs and brain (Ismp. rg). During a procedure, a nurse who was trained in moderate sedation, assisted a gastroenterologist in surgery by giving the patient propofol. The nurse gave too high of a dosage of propofol to the patient and the patient started experiencing respiratory arrest. In another case, a physician thought it would be safe to administer propofol himself while performing a breast augmentation surgery. According to a poll, eighty-three percent of people thought it was wrong for a surgeon to administer the propofol himself (Survey. com).The young patient died from not getting enough oxygen to the brain because there was no one there to supervise her. Nurses have been asked to give â€Å"a little more† of the propofol if a patient moved. Anesthesiologists have been known to leave the room and leave the syringe filled with propofol and a needle in the IV port so that the nurses can monitor the patient alone themselves. This has been brought to the attention of some hospital’s leaders however no laws have been enacted about this. Additionally, money is an issue when deciding the safety of the patient.There is sometimes an unwillingness of insurers to reimburse anesthesiologists for their care and thus nurse-administered propofol happens quite often and untrained nurses may be caught in the middle of such a debate and feel pressures to administer the propofol themselves. States in the U. S. all have different views on propofol and whether or not it needs to be administered by a trained anesthesiologist or if a nurse should be allowed to do it (Kathy Dix). On an online survey seventy-eight percent of people believe that a trained anesthesiologist should be in control of the propofol and not a nurse (Survey. om). It usually comes down to that health care facilities board and is not decided by the state. In a recent survey, it stated that ninety-six percent of the people thought that every hospital and healthcare facility s hould have set rules on the matter (Survey. com). In addition, American Society of Anesthesiologists, American Association of Nurse Anesthetists, and American A ssociation for Accreditation of Ambulatory Surgery Facilities believe that the only persons trained in administering general anesthesia should administer propofol to non-ventilated patients.The American Society of Anesthesiologists suggests that if that is not possible then non-anesthesia staff who do administer the drug should be qualified to rescue the patients if their level of sedations becomes deeper than intended (Ismp. org). Along with the issue of propofol not being safely administered, it is also abused in the medical community itself. This can be done easily because it is not listed as a â€Å"controlled substance† by the Food and Drug Administration.The drug is likely to be liked by abusers because it induces relaxation or sleep and can cause euphoria and also leaves the bloodstream so fast that it is diffi cult to detect (Nytimes). Anesthetists and abusers of propofol say that it can bring a brief but captivating high as the sedation wears off. It has been referred to as â€Å"dancing with the white rabbit† (referring to the white color of the drug) and â€Å"pronapping† because the drug induces a short sleep that many practioners and medical personnel use between their long shifts (Wall Street Journal). Many practioners do not feel that propofol should be a more controlled substance.However, according to a poll, eighty-seven percent of people think that propofol should be listed as a controlled substance (Survey. com). Naming propofol a controlled substance under the Drug Enforcement Agency’s rules would require the hospitals to track their inventory, account for all the propofol vials, list all of it’s users, and lock it up with the hospital’s narcotics. If these actions were taken doctors and nurses seeking rehabilitation for their abuse of propof ol might cost them their licenses and lead to them having criminal charges because they would have been abusing a Drug Enforcement Agency controlled drug.Michael Jackson’s young death is the most well-known case of propofol abuse and has rekindled the propofol controversy the last two years. Detectives found large quantities of propofol and oxygen tanks in his home. Along with this they found that he had a personal physician that allegedly admitted to administering the drug to Jackson the day the singer died. Jackson reportedly had insomnia and was seeking aid from the drug. It seemed that his dance with the white rabbit caused his death, and may be the cause of many others if not taken into control. ’It enters your bloodstream fast, and even highly trained anesthesiologists can't control it, and die. They don't even have seconds to pull out the needle,’ said Art Zwerling, a registered nurse anesthetist and counselor with the Association of Nurse Anesthetistsâ⠂¬  (Wall Street Journal). When the drug is being used properly there should be strict procedures enforced regarding the supervision of vital signs and oxygen saturation to assure that the patient is safe. Health care facilities should inform all the staff working around propofol how dangerous it is.Today’s standards on the administration of Diprivan (Propofol) are too lenient and need to be reformed. In conclusion, the distribution and handling of this drug needs to be strictly supervised. Work’s Cited â€Å"What the Heck is Proprofol? More Info On the Drug That May Have Killed Michael Jackson† News Week. Web. 29 Jul. 2009. <http://www. newsweek. com/blogs/the-human-condition/2009/07/29/what-the-heck-is-propofol-more-info-on-the-drug-that-may-have-killed-michael-jackson. html> â€Å"How to use Diprivan† Drugs. com. Web. 18 Mar. 2011. <http://www. drugs. om/diprivan. html > â€Å"Propofol (Drug)† Web. 7 Aug. 2009. <http://topics. ny times. com/topics/news/health/diseasesconditionsandhealthtopics/propofol/index. html> â€Å"Michael Jackson’s Death From Propofol† Inside Surgery. Web. 24 Aug. 2009. <http://insidesurgery. com/tag/diprivan/> â€Å"Practical Guide to Moderate Sedation/Analgesia† Odom-forren. Donna Watson. 2005. Mosby Inc. â€Å"Propofol (A Drug Used For Sedation)† Carly Turner. Survey ages 18-50, 23 surveyors. Web. 4 May. 2011. Survey. com <http://www. survey. com/cgi-bin/pollxt. pl? poll=PM2U1AR9U9G8>

Book Analysis: Jack Sprat’s Wife

Everyday she goes out to the market In order to buy meat, her husband's favorite food. She had read many books in order to know how to Improve her cooking for him. He ate all the beef and she ate the fat. Then, we learn that she exercises at the municipal pool and that she does not enjoy having sex with her husband because she is not comfortable with her body. Later on, surprisingly we discover that she had killed, packaged him and labeled his meat inside the freezer in order to eat him over. She starts vomiting in order to get thin, as it is socially expected.Soon after, we learn she had cooked some meals with him, and ate them because â€Å"she deserved It†. In the story she thinks she Is Invisible. ND one possible reason for her health situation could be that she eats in order to be visible. On her husband's birthday his mother-in-law goes to visit her. She tells her that her husband had gone on a trip and later on, The first concepts, subordination and subversion are shown in the main feminine character, through her food problem, it is, apparently due to her own vision of herself, an Incomplete human being, subordinated not only to her husband, but also to food.Her only around Is preparing food for her husband and she â€Å"tames time† by eating. The feminine character attempts to change her reality, to subvert things, cause she thinks her husband's meat was the key, as he ate all the healthy part of meat, she eating him over would get healthy, according to her , he is â€Å"the antidote to what ails me†. The other concepts, public and private spheres are shown through the idea that what we consume, conscious or unconsciously can heavily affect our private life.In the case of this story, there is a woman whose private life had been greatly affected by the media and the opinion of other people when someone is not skinny. The capitalism has a great Influence over these Issues, In order to gain an economic and the social effect it carries. It is socially established that being thin is to be beautiful. In the case of this female character, as she is fat, she is embarrassed of going out, she does not enjoy sex, and she thinks that her husband does not like her, despite the fact that he actually loves her and cares for her.Our minds are filled with the idea that if we consume such a product or we eat such a thing we are going to be beautiful and successful. This affects our feelings, thoughts and desires. It also changes the way we actually live. To sum up, I would like to add that we should analyze the publicity before we actually take for granted what they say to us.

Globalization and Business IT Research Paper Example | Topics and Well Written Essays - 3000 words

Globalization and Business IT - Research Paper Example al., 2008). Information technology (IT) and the globalisation of business have made the global supply chain very efficient and contributed to large profits in the business. Both IT and globalisation are aspects of modernisation and growth. IT sector is one of the most booming sectors and the globalisation focuses on the overall development of a country, market, sector and industry among others. Fedex, as a company, strongly believes in globalisation and therefore manages to provide its services globally. The company operates a large range of branded companies which come under the main brand Fedex, and all these companies serve logistics services. With the incorporation of IT, FedEx has been able to leverage superior globalised service by entailing technologically upgraded features in its global operations such as wireless technology and shipping along with tracking system (Network World Fusion, 2002; Cisco Systems, 1999; Butcher & et. al., 2008). Title IT and globalisation’s c ontribution to business for improving the supply chain cycle in a global scale: An illustration of FedEx Research Question For completing the proposed research, it is required to find out the contributions that are made by IT and globalisation in business and the process through which IT and globalisation has made the overall supply chain cycle more effective and contributed to greater profits in the business of FedEx. Therefore, for the completion of the proposed research study, the main question that will be addressed upon will be: How did IT and globalisation managed to improve the overall supply chain process in a global scale which resulted in improved business and profits for FedEx? Specific Project Objectives The... This essay approves that a proper understanding of globalisation and its positive effects in the context of supply chain should be understood and found. Apart from this, it should also be analysed that whether FedEx has already achieved a sustainable amount of growth or not. Whether the company has reached the saturation level or not? If yes, then are there any future scope of development for the company or does the company has any kind of future expansion plans. It is also required to be studied about the competitor companies of FedEx who are delivering similar services like the company to its customers. This report makes a conclusion that IT and globalisation are indeed very important factors contributing to the growth of business and it has made many contributions in changing the supply chain cycle. FedEx prioritises upon the concept of supply chain in a very prospective manner. However, there are few factors that require certain amount of understanding. The aim of this proposal has been to follow a proper research methodology which includes all the basic techniques of research and analysis for obtaining certain conclusion regarding the future plans, present operations, competitors and market standing of the company. In order to complete this proposed research, a questionnaire has been prepared which will be filled by the actual respondents/employees of FedEx and informal interviews will also be conducted in the company wherein the respondents will be the interviewee. These procedures will help in successful completion of the research by providing a clear picture of the operations in the company as well as the supply chain process that is currently being followed by the company and the different supply chain processes that the company may follow in the future.

Psychology Research Essay Example | Topics and Well Written Essays - 250 words

Psychology Research - Essay Example art John the Baptist: some, Elias; and others, Jeremias, or one of the prophets†, they could provide a more truthful answer without fear of retribution or disapproval (Matthew 16:14, King James Version). When Jesus further quizzed the disciples about what they thought, the disciples knew that the first answer was not right. Thus â€Å"Simon Peter answered and said, Thou art the Christ, the Son of the living God† (Matthew 16:16, King James Version). In which Jesus rewarded him with a blessing stating â€Å"Blessed art thou, Simon Barjona: for flesh and blood hath not revealed it unto thee, but my Father which is in heaven† (Matthew 16:17, King James Version). Jesus would have made an excellent interrogator. The methods he used are used today when interviewing a criminal or trying to get to the truth about a matter. He first asked whatever one else thought. This gives the individual being questioned a way to tell the truth without being embarrassed or looking guilty. When the disciples gave the wrong answer, then Jesus pressed them for what they thought. This allows a person to explain themselves. Finally after giving the answer being sought by Jesus, the disciple that answered was praised. Another point is Jesus questioned a crowd (at least twelve). That gives a sense of competition to get the answer right, sort of peer pressure. In the end, the statement of being â€Å"Son of man† was confirmed by Simon Peter. Jesus not only sublimely planted the answer, but made Simon Peter think it was his

The Plight of the honeybee Essay Example | Topics and Well Written Essays - 1000 words

The Plight of the honeybee - Essay Example Ethos on the other hand is the use of authority be it moral or technical expertise to make an authoritative argument while logos is the use of reason to make a persuasive argument. The article is littered with the use of logos or logical reasoning to make an argument. This is expected because the author discussed a scientific phenomenon which is the mass deaths in bee colonies. This was very obvious with the use of factual figures to quoting studies by experts in the field both by individuals and institutions. This may make the paper a difficult read but it was necessary to make the case convincing why the mass deaths of honeybee is alarming. The paper began in this note to establish credibility using hard figures such as citing 237 items out of 453 items vanished when honeybees are removed from the produce section of Whole Foods store in Rhode Island making a thesis that honeybees "are the glue that holds our agricultural system together" (Walsh). The phenomenon of honeybees mass deaths were also assigned a scientific term by the experts as colony-collapse disorder (CCD) where the number of honeybee colonies that disappeared had increased causing honeybee kee pers money and their business as well as endangering our staple food from the perspective of science. The research leader at the U.S. Department of Agricultures Bee Research Laboratory says that â€Å"we are very close to the edge† (Walsh). Another aspect in the article that used the logos approach is the discussion of the causes of such mass deaths among honeybees which are the pesticides particularly the compound neonicotinoids, the Varoa mites and poisoned environment. The destructive mites Varoa was explained as a microscopic mite that kills billions of bees by burrowing into the brood cells that host baby bees and also on how to kill it such as â€Å"Monsanto’s RNA-interference technology that

Gangs Essay Example | Topics and Well Written Essays - 1250 words

Gangs - Essay Example There are accounts to prove these claims and with this, they tend to resort on things, which worsen their personalities-Drugs, theft, robbery, sexual assaults and even murder are some of the crimes that they commit. There are measures that are continuously done by the authorities to prevent or at least lessen this kind of activities. Most of the people have put the blame on their parents while some attributed this kind of occurrence to the leniency of laws particularly in correcting the children, which deals in sparing the rod. Most of the critics agree that this kind of method spoils the children and they likewise feel that they are free to do whatever they want to do. These things do occur and parents are the pointed culprits on these. They (parents) suffer such a fate since it is their responsibilities to raise their children. However, is it enough to put the blame on the parents alone How about when these children are out of their homes It is an established fact that most of the boys and girls in their puberty age shows untoward behavior and such occurrences do have different reasons, which the science cannot explain to date. When juveniles commit illegal activities, they were arrested and tried as most of the states here claim that it cannot tolerate such untoward behavior. In this case, psychologists and sociologists agree that in order to correct these individuals, the method of correcting them must be different from the method that the justice system applies in reprimanding individuals in legal ages. Juvenile courts are tailored for the correction of minors in order for them to be corrected and become more matured in order to ensure that they would not commit the same mistakes again. Basically, it is divided into three parts "separated into three types: independent and separate courts, part of a family court and unit within a trial court" (Miriam Van Waters, p. 299). This court can either examine or determine the process of correcting a convicted juvenile. Of course, the kind of correction is much lighter than the convicted criminal on the basis that they are on their "tender" or "innocent years." The court also focuses on the development of these individuals, rather than punishment. To add to that, the web also has the definition on juvenile court: legal-explanations.com (2006) stressed that "The court that takes up the cases where there is an involvement of children below eighteen years of age and who are dependant, abused, or out of control. But the cases which has been charged on the under age child as adult cannot be tried in this court. Juvenile Courts 3 A critic claimed, "It is impossible to eradicate juvenile delinquencies if we don't delve on the roots why these things happen." True enough, like most of the crimes and problems, their roots must be eradicated to prevent further harm. In recent studies, most children are involved in gangs and similar organizations solely on the basis of peer pressure in which most of them tend to believe that they should be involved in such organizations for them to cope-up with the society as most of them presume. In this kind of situation, a certain method should be done. In avoiding this kind of scenario to happen, one must know that proper education among the juveniles should be done. This responsibility should not be on the shoulders of

Video Production Essay Example | Topics and Well Written Essays - 2500 words

Video Production - Essay Example I choose to live and to Lie, kill and give and to Die, learn and love and to Do what it takes to step through. The bridge of the song, where it takes an uplifting, wanted change of rhythms to change the feel of the song for a fleeting moment, before starting of the solo guitar riff 4:06 - 5:04 No Lyrics Progressive increase in drumming frequency, and guitar rhythm tempo, to the point of climax where there are a couple of guitar rhythms with a combination of effects mixed in stereo Chorus 5:04 - 6:00 See my shadow changing, Stretching up and over me. Soften this old armor. Hoping I can clear the way By stepping through my shadow, Coming out the other side. Step into the shadow. Forty six and two are just ahead of me The last chorus of the song with heightened beats, rhythms, strong emotional ending, with voice fading away, and a couple of guitar / drum death impulses Project 1: Section A: Q 2. Genre: Serious, abstract, psychedelic Plot Idea: The lyrics of the song constantly refer to 46 & 2, which is an indirect reference to the Jungian theory that there are three different types of human beings that perceive reality differently, having different chromosome compositions. One with the '42 & 2' composition are connected to a single consciousness and are present in the backward aboriginal people. Our level is of 44 & 2 chromosomes and we are the stepping stone intermediary of a new evolutionary stage in the future of 46 & 2, when we will reach a new level of consciousness. My plot tells the story of how a cave man finds a fire (enlightenment) and walks through it to an evolutionary second step into his future (the present), and then goes through another stage of painful catharsis and change, and finally enters the future as the new evolved human being... My plot tells the story of how a cave man finds a fire (enlightenment) and walks through it to an evolutionary second step into his future (the present), and then goes through another stage of painful catharsis and change, and finally enters the future as the new evolved human being with new a creative and intellectual strength, and will power. It makes use of an abstract theme to portray the psychedelic nature of the rock song, 'the shadow' from the lyrics playing an integral part in the video taking the man through his various stages and selves, teaching and testing him and rewarding him with supernatural powers at the end. Plot: A cave man, finds a fire in the woods at a distance, goes towards it. The fire keeps on behaving erratically, like making different shapes, like a human brain, his DNA structure, sparks traveling through it like they travel in the human brain. The man is bedazzled and afraid. The man's shadow, on coming near the flame, behaves strangely and instead of going away from the light travels towards it reaching out & touching the flame. The flame then turns into a portal, a form of a mirror into the future, which in this case is our present.

Critically discuss how THREE selected environmental tools or methods Essay

Critically discuss how THREE selected environmental tools or methods could be applied to minimise the environmental impacts of - Essay Example Wind farms with many of such structures occupy a lot of space on the landscape. Onshore wind farms are always about three kilometres away from the shoreline. The turbines in these farms are located in hilly areas since wind blows heavily on hilly areas. Wind turbines cause landscape and visual effects depending on their number at a particular area, their height, size and colour. The effects may also depend on their site tracks, buildings, their grid connection, and â€Å"transmission lines† (Murgante et al., 2011). According to Ottmar et al (2011), wind turbines have a number of impacts on the environment. These include visual impacts, noise impacts, effects on land use, and effects on the birds that live around the wind farms. In addition, there are electronic interferences and constraints on the natural reserve areas. During the construction of a wind turbine, there are some pollutants that released into the atmosphere. The wind turbines are seen to be very noisy and they ar e also unsightly, thereby interfering with the natural beauty of â€Å"the landscape.† Sustainable Development Commission (2009) disagrees that wind farms are noisy and explains that the levels of noise from wind farm is equal to the background in rural places at night. Despite their negative impacts on the environment, onshore wind farms play a crucial part in achieving renewable energy targets. However, the many advantages that come with the farms can only be realised if proper planning is done. The contemporary wind farms are mostly large and not only help in environmental conservation, but also bring a lot of benefits to the communities that live around the farms. Among the advantages of using onshore wind farms is that wind is available free of charge and appropriate technology is available to harvest energy from wind as noted by Sustainable Development Commission (2009). Moreover, although the initial costs of installing wind turbines are high, maintenance cost are rela tively low after installation. It can also be used to generate power in rural areas where there is no power connection. Given the varying impacts to the humans, landscape aesthetics and the surrounding environment that implementation of such project poses; it is critical that environmental managers employ tools to manage this impacts. Thompson (2002) lists various tools and methods that can be used for environmental management and environmental performance improvement. To manage the impacts of the 40 turbine onshore wind farm project; EIA, LCA and GIS as the most appropriate environmental management tools. EIA has been selected because it helps to predict the impacts of a project and propose mitigation measures while GIS allows environmental managers make decision based on spatial relationship of features. LCA allows decision makers to carry out a comprehensive assessment of the life cycle of the project thereby facilitating decision making. Environmental Impact Management EIA is a tool used in decision-making whose main purpose is to not only identify and evaluate the likely environmental impacts of a given project (Glasson et al., 2005). EIA is

Design an Early Childhood Education Website Essay

Design an Early Childhood Education Website - Essay Example This is a key and significant trend in the early childhood education and if this trend is not addressed properly then the rate of dropouts will increase drastically. â€Å"In 2002, then President George Bush passed into law the No Child Left Behind(NCLB) Act, which sought to improve the academic performance of disadvantaged student.† (Bird, 2013) Early literacy: Another key trend associated with the childhood education is early literacy. Generally the first association of kids with books, stories as well as their first significant attempt to write something generally happens within first 3 years. So it is also responsibility of the parents as well to ensure that there is a significant amount of interest of among the kids related to books, study as well as writing. Reggio Emilia Approach: In discussion of early childhood education. The Reggio Emilia Approach is one of the key trend associated with early childhood education and wasfirst introduced in the year of 1940. Followings are the key features associated with this approach: The ever changing political, social status of the world society has its impact on the early child education system in the world. If one consider the same from an integrated approach, that is considering child education and care together, there are 2 separate phenomenon associated with the early child education program: The second one is the less apparent one associated with various kinds of cultural, political and economic events which strongly influenced the adaptation of relatively integrated approach discussed earlier to ensure early childhood education. (Haddad, 2006) This approach is most modern one and is developed on the basis of research and analysis of the child care service model and preschool education model. The main focus of this new model is to remove the inconsistencies associated with

Investigating Bubble Wrap as an Insulator Essay Example for Free

Investigating Bubble Wrap as an Insulator Essay Apparatus   Kettle Water   Small Plastic Bag What are we going to do? We are going to experiment for which bubble wrap or bag is the best insulator. We are doing this experiment because to prove my research in the hypothesis. We will test the big bubble wrap, small bubble wrap, a plastic bag and just the steel can. To extend the experiment we will test the bubbles facing inwards and outwards of the steel can. This will be used for the big bubble wrap and small bubble wrap. 1. First we will boil up some water in a kettle. 2. Then, we will measure the 140ml in a measuring cylinder. This is because we wont to know how easily heat energy can escape through the can. 3. We shall pour the 140ml of hot water on the steel can. 4. We will put a plastic lid on top of the can. A thermometer will be put through a pierced hole into the middle of the plastic lid. 5. Later we will measure the temperature. 6. As soon as the temperature falls to 84 degree, we will start the timing. 7. We will record the temperature every minute for 10 minutes. After ten minutes the experiment will be done. 8. We will repeat the experiment to find an average temperature for every minute. 9. Finally we well repeat this experiment for the big bubble wrap facing in and out of the can, the small bubble wrap facing in and out of the can and the plastic bag around the steel can. We have chosen to start every experiment at 84 degrees because we think the water may not reach temperatures as high as 90 degrees. For a fair test we will measure the temperature at every minute to make equal spacing of time between each reading of time. ANALYSIS Apparatus Small Plastic Bag Method In my experiment I kept many of the things I was going to do, the same. But after finding a couple of difficulties in the experiment I had to alter a couple of things. They were:    The process of measuring the hot water. I found out that the temperature of the water decreased rapidly so I could not start the experiment at 84 degrees. So I changed the process of measuring the water. Instead of measuring the water after boiling it up, I measured the water before boiling it up. This meant that I had to put 5ml of extra water in the kettle because a tiny bit of the water would have been evaporated.   Inserting more water into the steel can. I found out that the steel can was not being filled to the top. This meant that the air between the lid and water had been transferring heat energy by convection. I stopped this by adding 10 extra millilitres of water into the steel can. Conclusion In my results table I have observed that the big bubble wrap was the best insulator. The small bubble wrap was a worse insulator than the big bubble wrap and although the plastic bag was the worst insulator, it was the best insulator. The results of the experiment with no covering on the steel can did not fit the graph. This is because the graph showed that the experiment with no covering on the steel can was a good insulator. I would have thought that no covering on the steel can would have helped the heat energy escape. The only explanation for why the graph showed that the experiment was a good insulator is that a big, thick object would have been near the steel can preventing from escaping so easily. In my prediction, I said that the big bubble wrap would be the best insulator. This is because there is a lot gas in each bubble preventing heat energy from escaping so easily. The atoms in a gas are little and very spread out which makes the vibration of one atom to another very hard. I also said that the plastic bag was a good conductor because the heat energy only had go through the steel can and plastic bag. There was not much gas between the steel can and plastic bag together because the plastic bag was close to the steel can. Heat energy can go through a solid easily by conduction because the atoms are close together making the vibrating of each atom easy. This theory has been proved by my results and graph. I decided to record the temperature at every minute in each the experiment, because then I would have a wide range of results of the temperature decreasing. EVALUATION There were some things that were not fair which made the experiment go wrong a little. They were:- 1. The reading of the temperature. Sometimes I would not reading the temperature because the marks on the thermometer were squashed together so I could not read the numbers so easily. If I had a high-tech piece of equipment (e. g. a computer) then I could connect a thermometer to the computer and just read the temperature off the computer. 2. The reading of the temperature APPROXIMATELY every minute. Most of the time I could not read the temperature exactly every minute. Sometimes I was reading the temperature before the minute and sometimes after the minute. This effected my results because some results read the same and some had a big decrease (like the point at the orange circle). I could get solve this problem by also using a computer and connecting a stopwatch to it so the temperature could be given at exactly every minute. 3. The rounding off of a number after being read. Many of the numbers that I read were not whole numbers. So I had to result to rounding the number off. This effected my results because again some results read the same and some had a big decrease. If the thermometer had smaller marks telling you the numbers then I could have precise results. We could result to using a computer. I was not happy with my results with my results for no covering at 1 minute (marked orange circle) because of all the reasons above. These reasons are why my graph a bit out of shape. Although my graph was not accurate, my results were reliable to prove my prediction. My results clearly show that the big bubble wrap was the best insulator (and a bad conductor) and the experiment with the bag was the worst insulator (and a good conductor). I could make my results better by repeating the whole experiment again but this time using all the suggested I have given. If I were to do this then I would get the accurate results and prove that the experiment without covering would be the worst insulator. I would do the experiment three or four times to get a better and more reliable average. My results are not sufficient to prove my conclusion. I think I would have to do the experiment with no covering again to at least make my conclusion right.

Role of the nurse Essay Example for Free

Role of the nurse Essay The nurses in the Capulets household is the superior to that of a normal servant. Juliet seems to have taken the place of the daughter she once had and everything she does, she does for Juliets benefit. She is bossy with the other servants, knowing she has a special place in the family. She is a simple soul who is an easy target for Mercutios lewd ribbing. She is long-winded as well as rather rude and bawdy, but she seems sincere and makes the audience laugh with her rather than at her. As the story develops she becomes more and more a part of the conventional world that opposes and fails to understand the passion of Romeo and Juliet for each other. In the play, the Nurse serves as a mother figure to Juliet. She is a confidant, advisor and helper to Juliet. It is her relationship with Juliet that gives importance to her role in the play. The Nurse was the one who revealed to both Romeo and Juliet the identities of each other i.e. that Romeo was a Montague and Juliet a Capulet. She was also the go-between for Juliet and Romeo, delivering messages and notes from one to another. Thus, she played a key role in bringing about their marriage and its consummation. Not only does she contribute heavily the plot, the Nurse is also vital in the area of characterization. Her vulgarity and pragmatic views of love and marriage are in stark contrast to Juliets purity and passion. This emphasizes the pure and sacrificial love between Romeo and Juliet. The Nurses advise to marry Paris and give up Romeo also showed us the change in Juliet when she held fast to her love for Romeo and called the Nurse a wicked fiend for her hypocritical behaviour. The Nurse is a complex character with many sides to her personality. She displays both attractive and repulsive qualities at the same time. Firstly, it is obvious that she is genuinely fond of Juliet. This can be seen from her loving reminisces of Juliets childhood and her affectionate  calling of Juliet by names such as lamb and child. Also, she teasingly finds excuses to increase Juliets impatience for news of Romeo by talking about her various aches and pains. She acts as a go-between for Romeo and Juliet, carrying messages back and forth for the two lovers and does what they ask her to do for them. For example, she helps Juliet find out news about Romeo, and she helps Romeo procure a rope ladder. She also refuses to accept Romeos gift of money for these services at first, indicating her willingness to serve her mistress. This love for her young mistress naturally leads her to become protective of Juliet. She warns Romeo not to lead Juliet into a fools paradise, for that would be a gross kind of behaviour. Also, she wishes that she could see Juliet marry well. [Act I Scene III] When Capulet scolds Juliet for refusing to marry Paris, the Nurse speaks up for Juliet, saying that Capulet is to blame for rating her so, and that he should not scold her so badly. The Nurse sometimes speaks so much that even Lady Capulet has to tell her to keep quiet. This shows that she can be irritating at times and is also a gossip. She is also boastful, and claims all credit for Juliets upbringing. Her views of love and marriage differ greatly from Juliets. She advises Juliet that it best you married with the County because she thinks that Juliet will be happier in her second match. Your first is dead, or t were as good he were, As living here, and you no use of him Thus revealing that she does not believe in faithful and romantic love. She is also rather bossy with the other servants, ordering Peter around, because of her close association with Juliet and her parents. My fan, Peter. Ah, wheres my man? Give me some aqua-vitae. The Nurse is also fickle. Once she hears of Romeos banishment, she advises Juliet to marry Paris, comparing Romeo to him and pointing out his flaws. O, hes a lovely gentleman! Romeos a dishclout to him Although this could be viewed as practical, yet it is a violent contrast to her earlier praising of Romeo and comes across as being rather hypocritical, as Juliet observed in the lines, O most wicked fiend! To dispraise my lord with that same tongue Which she hath praised him with above compare So many thousand times! The Nurse does not seem to have got too carried away with the situation, but is eager for Juliet to marry. She offers no advice or caution to what Juliet should be doing, although she clearly knows that Juliet is young and inexperienced. She also makes no effort to suggest that this will be a problem. Like Friar Laurence, she goes behind her employers backs, acting as Romeo and Juliets messenger, such as when she is asked by Juliet to discover Romeos identity. At first the Nurse admires Romeo, Why hes a man of wax (Act 1 Scene 3), but warns him not to lead Juliet into a fools paradise (Act 2 Scene 4), probably mostly because Juliet is still very young and naà ¯ve. After Tybalts death, the nurse turns against Romeo Will you speak well of  him that killed your cousin (Act 3 Scene 2), Shame come to Romeo (Act 3 Scene 2). Finally, when Juliet needs the Nurse most Comfort me, council me when her parents tell her that she must marry Paris, the Nurse disappoints her by simply telling her that it would be better to marry someone to support her. Why does the Nurse fail as an advisor to Juliet? Although the Nurse genuinely loves and cares for Juliet, yet she does not understand the love and passion Juliet has for Romeo. The Nurse, unlike Juliet, is vulgar in nature and views of love and hence cannot comprehend why Juliet prefers Romeo to Paris. The Nurse advises Juliet to marry Paris, a very eligible and wealthy bachelor, as she does not believe in loyal and faithful love. Thus, she loses Juliets love and trust and Juliet does not confide in her Friar Lawrences plan to drink the potion. Hence, the Nurse is unsuccessful in protecting and caring for Juliet due to her lack of understanding, indirectly bringing about the final tragedy of her death. Romeo and Juliet, is a story of two young lovers whose love was destined for destruction. They did not imagine that their love would lead to the tragedies that it did. These two young people did nothing wrong except fall in love. Three aspects of their destruction included the feud between the two families, the nurse and her betrayal of Juliet and the most important aspect of all is fate.

Discussion Concerning the Principle Sources of Law in the UK

Discussion Concerning the Principle Sources of Law in the UK This essay will consider the principle sources of law in the UK, and how law is made through; Parliament which is considered the supreme law making body, common law or law made by judges, and European Union law (EU law). It will explain the different processes by which law can be changed and how law reform is produced by parliamentary and judicial activity. It will then show how Parliament takes into account social, technological and economic changes when dealing with particularities of law reform through the Law Commission, Royal Commissions, and various member bills. It will also show how the judiciary use interpretation of the law to implement reform it in an opportunistic way case by case. Consideration will be given to EU law and how this affects the law making process. The British constitutution, unlike other constitutions throughout the world is an unwritten constitution. It is a creation of historical progress and while many of its sources are written it remains uncodified. The constitution sets out how power should be balanced between the governing bodies. In the UK there are three main sources of law, Parliamentary law (statute law), Common law and EU law. Parliamentary law in the form of Acts, begin in a variety of ways as Bills, these are proposals for a new piece of legislation presented to Parliament and must go through various stages of agreement, by both the House of Commons and the House of Lords before being formally approved by the reigning sovereign, in the form of Royal Assent in order to become part of the UK Law. Public Bills presented by a government minister affect the entire population and generally become Acts of Parliament, while Private Member Bills although similar are presented by non government ministers such as MPs or Lords. Many of these do not become law, but do raise publicity around the issues they are concerned with. The Children Act 2004 created a Childrens Commissioner for England in response to issues raised from a Private Members Bill (The Open University, 2011, p.101). A Private Bill is presented by other organisations such as private companies and affects only a minority of society. Bills may be passed because of a national emergency or in reaction to some new technology. The Anti-Terrorism, Crime and Security Act 2001, was created in direct response to the events of terrorist attacks on America on 11 September 2001. It allows for the indefinite detention without trial of foreign nationals who are suspected of posing a threat to the security of this country (The Daily Tel egraph, 2003). However, this may be incompatible with the European Convention on Human Rights (ECHR). During the law making process there are many influences on Parliament in the form of Law Commissions, Royal Commissions, and various pressure groups. The Law Commission was established by The Law Commission Act 1965 as an independent body to reassess the existing law, recommend reforms and abolish old laws or amend existing laws. Royal Commissions are advisory groups set up by Government to generally deal with non political issues. The introduction of the Criminal Appeal Act 1995 came about from recommendations from the commission when the Birmingham Six successfully had their convictions overturned. In the UK historically, the judiciary make law by way of contributing to the development of the common law. The legal principles are built on through the courts by judges case by case over time, through an established practice of precedent known as stare decisis meaning to stand by decided cases. In the case of R v R [1992] 1 AC 599, the House of Lords, which was the highest court until 2009, decided to overrule previous precedent by recognising the offence of marital rape, however the House of Lords felt constrained to say they were changing the law, but were simply removing an error as to the true meaning of the law. Accurate law reporting through Year Books, The Law Reports, Weekly Lay Reports and European Law Reports, allows for this legal doctrine to be collated, identified and accessed. The doctrine of binding precedent refers to the hierarchical structure of the court system, and means that a decision made in a higher court is binding on the courts below it, however, this can lead to the judiciary overstepping their constitutional role by actually making law instead of applying it. Judges can ensure that a statute is interpreted properly, giving flexibility without waiting for Parliaments prolonged processes. By the use of statutory interpretation the judiciary can influence the law using rules developed over time, however, each rule can result in different decisions. Statutory interpretation is made up of four rules that the judiciary use when deciding on the outcome of a court case. By applying the literal rule, the judge considers what the statute actually says in its every day meaning and applies this, unless this would produce an outcome that was absurd, then the golden rule which allows the judiciary to look for another meaning for the words in the statue. The mischief rule gives more discretion as the judiciary can look at the law before the statute was created, in order to discover what mischief the statute was intended to deal with. With the purposive rule the court is not just looking at what the statute intended but also what they think Parliament meant to achieve. The UK courts are divided into a hierarchy which practices law at all levels, in both civil and criminal matters. The lowest court is the Magistrates Courts, followed by the Crown Court and County Courts, the High Court, the Court of Appeal and the highest court is the Supreme Court (formerly the House of Lords). The hierarchy system means that decisions can be checked or overruled by higher courts to take into account changes to political, social or technological conditions. Decisions made in the Supreme Court are binding to all UK courts. Other influences come from the European Court of Human Rights (ECrtHR) and the Court of Justice of the European Union which overrides domestic precedent. EU law has power over UK law, even without having been approved by the UK Parliament and, where applicable, the UK is bound by that law and cannot make conflicting laws. The UK was the first country to ratify the ECHR in 1951, and it has been introduced into English law covering basics such as the right to life, and the right to marry and found a family. Any new laws must be compatible with the ECHR. The Human Rights Act 1998 is classed as one of the most important pieces of legislation in the UK, it allows the ECHR to be part of British law, and allows citizens to use the domestic court system when breaches of their rights are in dispute. Whilst this does not allow the courts to overrule an Act of Parliament, they can make a declaration of incompatibility under s.4 of the Act. Parliament then decides whether the law should be changed, but this allows the judiciary some discretionary powers under s.8 allowing them to award remedies. Law making in England and Wales is based on a democratic Parliament so that the public can have an effect on law reform. Through general elections every five years it ensures that the government does not remain in power against the wishes of the people, however most people vote based on a partys proposals, and the winning party are not legally bound to keep these promises. As the first past the post election system is not a balanced representation system, a government may not have a majority of public support through votes, despite winning a majority of constituent seats. This allows for a powerful government with overwhelming Parliamentary power to push through its required legislation whilst having the support of a minority of the people. Legislation can be passed during times of crisis, following a breakthrough in science on human embryo cloning The Human Reproductive Cloning Act 2001 came into force within nine days. The Law Reform Act 1965 codifies all areas of law, including co rporate law, family law, and reproductive rights The introduction of the Corporate Manslaughter and Corporate Homicide Act 2007 (CMCHA 2007) came about in response to societys frustration with the lack of successful corporate prosecutions such as the POs Herald of Free Enterprise disaster in 1987, R v PO [1991] in which 190 people were killed, when the bow doors were left open after setting sail. The current law at the time lacked provisions for negligence where death occurred, as the common law offence required an individual to be responsible, even though the coroners report gave a ruling of unlawful killing. In such a large corporation the prosecution were not able to identify the individuals responsible for obvious and serious risk of the ship setting sail with its bow doors open (Bergman, D. 1990). The Law Commission with pressure from the Health and Safety Executive and the Centre for Corporate Accountability proposed reform for the creation of the 2007 Act. Parliament took more than ten years to implement the legislation, and while showing some positive reforms, is limited. New prosecutions can only be prosecuted by the Director of Public Prosecutions and only in the High Court. The judiciary powers under s.6 only allow for indictment of a fine if a corporation is convicted of corporate manslaughter or corporate homicide, with ss.9 and 10 providing the sanction of remedial orders for them to remedy the breach. In 2011 the successful conviction of a company under the CMCHA 2007 led to a large fine for Cotswold Geotechnical Holdings Ltd, on appeal the Court of Appeal upheld the conviction but no real precedent was set as it was small family run business with a sole director. The judiciary will have to wait for prosecutions of larger organisations before any interpretation of th e Act will become clear. Family law in the UK has been subject to substantial modification over the years, through social changes encompassing marriage, divorce, non-marital cohabitation, same sex partnerships and adoption. These changes in ideas about family can affect legal issues such as taxation, inheritance and other civil and criminal laws. The Marriage Act 1949 was challenged in the European Court of Human Rights in the case of B and L v United Kingdom [2006]. UK law did not allow a father-in-law to marry his daughter -in-law, even though both were divorced and had formed a relationship. The ECrtHR found this incompatible with Article 12 of the convention and consequently the UK Parliament reformed this law in the Marriage Act 1949 (Remedial) Order 2007. The concept of common law husband or wife does not exist in the UK legal system, couples who live together, whether same sex or heterosexual, and are not married do not have the same legal rights as those that are. The Odysseus Group, a pressure group for equal rights for all called for changes in the law to allow these couples to have the same legal rights as married couples. This and the case of Anna Homsi (The Open University, 2011 p.54) led to the creation of The Civil Partnership Act 2004 allowing same sex couples to register their partnership and be afforded the same rights as a married couple. Parliament left out recommendations from The Law Commission to include heterosexual couples in the Bill, during the parliamentary term. It maintains that heterosexual couples can marry if they want to whereas same sex couples cannot under the present law. Technological and medical advances have occurred in a relatively short period of time, and the necessity to regulate these practices became an issue of statutory regulation as they are in the public interest. The legal issues with reproductive technology brought about the creation of the Human Fertilisation and Embryology Act 1990 (HFEA 1990). The Act sets out the principles, prohibitions and created the Human Fertilisation and Embryology Authority (HFEA) to regulate and assist the judiciary in applying the law. This Act however was implemented based on technology and science from 1984. Section 12 of the HFEA 1990 sets out the conditions for licensing, and requires compliance of section 3, the requirements for effective consent of treatment (The Open University, 2012 p.91). This was challenged by Diane Blood who wanted to have fertility treatment using the sperm of her dead husband. However, the sperm had been taken while her husband was in a coma and he had not given written consent to its use. The HFEA refused to authorise treatment without consent, and it was ruled in the Court of Appeal that she could exercise her rights under s.10 of the ECHR to have fertility treatment in another EU state. This illustrates that the law was open to interpretation, as written consent was not specified in the Act. The court stated that as Parliament had delegated responsibility to the Authority, then the courts should not interfere, however they did point to considerations with regards to the EC Treaty and Diane Bloods enforceable rights. The Government acknowledged this position and no amendments have been made to the Act. In the case of R (on the application of Quintavalle on behalf of Pro-life Alliance) v Secretary of State for Health [2001] EWHC Admin 918 the courts ruled, after using a purposive interpretation that the embryos created through cell nuclear replacement (CNR) could be used for experimentation without the limitation of time or any other restriction. In the Court of Appeal reference was made to the case of Royal College of Nursing of the United Kingdom v Department of Health and Social Security [1981] AC 800, and concluded that the legislation would have imposed the same restrictions on embryos from CNR as embryos from a person. They interpreted that although the technology did not exist when the Act was created, Parliaments regulation of the use of embryos was clear. The Government created The Human Reproductive Cloning Act 2001. In conclusion, this essay shows how the law making process and law reform is defined through technological, social and economic developments. Parliament as a public elected body deals with the particularities of reform through the various commissions, pressure groups and members bills as they are accountable to the public. The judiciary can be seen to reform the law through the common law system, using principles of interpretation, and they do this in an opportunistic way through cases as they are presented to the courts. Although the implementation of The Human Rights Act 1998 gives judges the power to declare incompatibilities with the current law, it is still opportunistic, and piecemeal. Bibliography Statutes Abortion Act 1967 Anti-Terrorism, Crime and Security Act 2001 Children Act 2004 Civil Partnership Act 2004 Corporate Manslaughter and Corporate Homicide Act 2007 Criminal Appeal Act 1995 The European Convention of Human Rights Family Law Act 1996 Family Law (Scotland) Act 2006 Health and Safety at Work etc. Act 1974 Human Fertilisation and Embryology Act 1990 The Human Reproductive Cloning Act 2001 The Human Rights Act 1998 The Law Commission Act 1965 Marital Causes Act 1973 Marriage Act 1949 Marriage Act 1949 (Remedial) Order 2007 (2007 No. 438) Cases B and L v United Kingdom [2006] 1 FLR 35 R v Human Fertilisation and Emryology Authority, ex parte Blood [1997] 2 All ER 687 R v PO European Ferries (Dover) Ltd (1991) 93 Cr App R 72; [1991] Crim : R 695 R v R [1992] 1 AC 599 R (on application of Quintaville on behalf of Pro-life Alliance) v Secretary of State for Health [2001] EWHC Admin 918 Royal College of Nursing of the United Kingdom v Department of Health and Social Security [1981] AC 800 Course Units Arthur, R. (2011) Unit 7 Unlawful Conduct, W100 Block 2 Legal Personality, p57-67, Milton Keynes, The Open University Arthur, R., Goodey, J., and Howells, C. (2011) Unit 3 Making Law (1) Parliament, W100 Block 1, Rules, and rule making, p.89-113, Milton Keynes, The Open University Howells, C. (2012), Unit 25 Law, justice and social change: (3) law and reproductive technology, W100 Block 7, Justice, p.90-124, Milton Keynes, The Open University Howells, C. and Slapper, G. (2011) Unit 4 Making Law (2) common law. W100 Block 1, Rules, and rule making, p.141-192, Milton Keynes, The Open University Howells, C. And Zambellas, A. (2011) Unit 5 Making Law (3) Europe, W100 Block 1 Rules, and rule making, p.207-230, Milton Keynes, The Open University Montgomery, H. (2012), Unit 24 Law, justice and social change: (2) marriage and family, W100 Block 7 Justice, p.47-74, Milton Keynes, The Open University Weait, M. and Goodey, J. (2011) Unit 3 Making Law: (1) Parliament, W100 Block 1 Rules, and rule making, p89-138, Milton Keynes, The Open University Zambellas, A. and Voiculescu, A. (2012) Unit 23 Law, justice and social change: (1) corporate manslaughter, W100 Block 7 Justice, p.13-32, Milton Keynes, The Open University Reader Articles Bergman, D. (1990) Recklessness in the boardroom, New Law Journal, 140, 6477, p.1496, Reading 28 Reader 3, W100 Rules, rights and justice, Milton Keynes, The Open University Community Legal Service Direct Information Leaflet 7 (2005), The Human Rights Act, Legal Services Commission, Reading 7 Reader 3, W100 Rules, rights and justice, Milton Keynes, The Open University Corporate Manslaughter and Corporate Homicide Act 2007 (extract), 2007 Chapter 19, Reading 35 Reader 3, W100 Rules, rights and justice, Milton Keynes, The Open University The Daily Telegraph (2003) Desperate times need temporary measures, Daily Telegraph, London, 19 December 2003, p.23, Reading 5 Reader 1, W100 Rules, rights and justice, Milton Keynes, The Open University Forlin, G. (2007) Worth the wait?, New Law Journal, 157 NLJ 1165, Reading 36 Reader 3, W100 Rules, rights and justice, Milton Keynes, The Open University Gerry, A. (2005) Happy birthday human rights, New Law Journal, 155 NLJ 1469, Reading 8 Reader 3, W100 Rules, rights and justice, Milton Keynes, The Open University Muylle, K. J. (2003) Improving the effectiveness of parliamentary legislative procedures, Statute Law Review, 24 (169), Reading 7 Reader 1, W100 Rules, rights and justice, Milton Keynes, The Open University Slapper, G. (1996) Should the judges or MPs make the laws?, The Times, London, The Times Newspapers, 2 July 1996, Reading 23 Reader 1, W100 Rules, rights and justice, Milton Keynes, The Open University Weait, M. (2003) The Civil Partnerships Bill, Family Law News, January 2003, Reading 38, Reader 3, W100 Rules, rights and justice, Milton Keynes, The Open University DVD The Open University (2008), Organisations and Justice, W100 DVD, W100 Rules, rights and justice, Milton Keynes, The Open University (DVD) The Open University (2008), The case of Diane Blood;, W100 DVD, W100 Rules, rights and justice, Milton Keynes, The Open University Other References Slapper, G, and Kelly, D. (2011) The English Legal System (12th edn), Abingdon, Routledge, p.153), Milton Keynes, The Open University

Limon Dance Company :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Limon Dance Company is the nation’s oldest modern-dance company. Jose Limon established Limon in 1946. In the beginning the company only survived by word of mouth but eventually grew to be one of the Nations best and well-known Modern Dance Company’s. The Limon Dance Company survived with many of its original dance’s intact, these dances preserve the legacy of mid-century choreographers and showed the Company’s talent. The three pieces that the Limon Company performed were Champion, The Winged, and The Moor’s Pavane.   Ã‚  Ã‚  Ã‚  Ã‚  The first piece performed was Sophie Maslow’s Champion. (First performed in 1948.) Champion was based on a short story by Ring Lander, and showed how violent the fighter life was in the ring and at home. The dance was done in rounds. The first round the boxer beat up his mother, the second round he beat up his girlfriend. This story was told through strong masculine movements by the male dances. At one point the male dancers were in a gym working out. Each dancer imitated different methods of training. Push-ups, sit-ups, sparring, and punching drills were all used in setting the scene of that part of the dance. Dancers used straight strong, but gracefully movements to convey the meaning of what was happening on stage. Limon did a good job of choreographing the fight scenes in Champion. All the fight scenes had energy and really made it look like they were in a boxing match. The Champion seemed to show an overall theme of violence in the piece.   Ã‚  Ã‚  Ã‚  Ã‚  The Winged was the next piece in the program performed by the Limon Company. This piece was different from all the rest it seemed to turn the dancers into birds or some sort of animals and was difficult in my view to understand. Many of the dances used fast repetitive hand motions to simulate flying and seemed to move across the stage in sharp flowing motions like that of birds. The Moor’s Pavane was apiece based loosely on William Shakespeare’s Othello. Using 16th century music by Henry Purcell, and costumes that resembled period clothing Pavane looked like a dance that would be performed in a king’s court.

Psychological Development Essay -- Psychology, Pregnancy

Psychological development is the development of a person’s emotional, intellectual, cognitive, and social capabilities and functions that they acquire throughout their lifetime. This starts from birth and carries on until death, but how does pregnancy affect the development stage? There are many myths that when women become pregnant their cognitive capabilities begin to decrease and the mother suffers from ‘baby brain’ or ‘placenta brain’. Scientists are interested in this and some wondered what role pregnancy plays in the increase or decrease of a woman’s cognitive function. An experiment by Christensen et al (2010) they tested cognition speed, immediate recall, working memory, and delay memory in pregnant, non-pregnant women, and during motherhood. The hypothesis of this study was to see if pregnancy affects cognitive skills in women, and this was tested through surveys and questioners (Christensen et al., 2010). With all the multiple tests there was no negative impact on the pregnant women’s intelligence (Christensen et al., 2010). Therefore, with this study there was no s...

My Visit to a Greek Orthodox Church :: Observation Essays Descriptive Essay

I have decided to visit a Greek Orthodox Church, Saint Constantine and Helen Greek Orthodox church. I went alone because I figured that this would not draw too much attention during the service. I tried to find a nearby church that will give the service partially in English. When I found one near me it was my luck that I went at the time when it was all spoken in Greek. The English service was at six in the evening, and the all-Greek service started at ten in the morning. So to my discouragement I was at a lost at any attempts that I had preplanned to adapt to this new environment. I didn’t even get the name of the priest. While I was there sitting in the back I was able to dissect some of the norms of the church and the culture with in.   Ã‚  Ã‚  Ã‚  Ã‚  The church external appearance was quite different than other churches that I have seen. It was basically a big white stucco block with a gold dome on top and four decorated spikes on each corner of the building that surrounded the dome. The people of course were all Greek and were very well dressed. Most of the men and boys all wore suits, and If not they had some kind of vest on. I don’t know if this was some kind of rule or tradition, but it mostly seemed as a respect to God. The women all wore the basic dresses, and all the skirts fell down below the knee. Everybody was proper and ordered. As I walked in the church I entered a lobby of some kind. What I saw hear was something like social hour. Everybody was in there. They were all speaking Greek, and I felt as if I was in a family reunion party. The children were all together; the adults talked together and the young adults all were together. The way they all socialize is when someone comes up to say he llo, they give each other a kiss on the cheek and a hug. These people are all very close to each other. It seems as if the church is the center of their lives. I admire that trait as well. To enter the auditorium you must enter this little room, which has a piece of garment from St. Constantine and St. Helen. Also there were candles lit. As they walked through this little room they lit a candle and knelt down for a moment to pray, and then touched each garment and made a cross over their chest.

Thematic Analysis on the Book American Buffalo by David Mamet

A buffalo accepts minimum from the society and gives the maximum-its food is grass (unless you feed something special) and the finished product that you get is milk! The junk store shown when American Buffalo opens, doesn’t inspire much. Normally, when the curtains are raised, the opening scene/set is supposed to be the best, highly impressive, to create a lasting impression with the audience. The secondhand â€Å"antique† store run by Don Dubrow nevertheless, kindles curiosity. The stage is filled with lots of junk. It is ‘easy’ to create neat and clean or fascinating sets.A jumble set needs so much imagination to do. For example, a big overflowing dustbin prominently kept at the stage evokes as much curiosity as the big flower-vase full of colorful flowers. It evokes immediate enthusiasm in the minds of the spectators, â€Å"Why it is there on the stage at this initial stage of the drama? † The opening dialogues go to the credit of Don who is deliv ering a business discourse to Bob, inviting his attention to the promised deals and the necessity to stick on to it. Bob was busy with not so healthy and socially acceptable ideas to get rich quick.Bob apologizes, but Don speaks with a frustrated note at his friend’s temporary betrayal. Don retorts, â€Å"Don’t tell me you’re sorry, I’m not mad at you. † This observation speaks about the sincerity of Don to bring his friend to the right track, by involving him in the respectable business of junk dealings! Filling the stage with the junk in such voluminous and vast quantity is not the easiest of the things to do. Clive Barnes (writing for the New York Times) called the Broadway set â€Å"astonishing† and described it as â€Å"an agglomeration of trash that must have taken a team of assistants months to acquire.† (American†¦) Out of that confusing and unclassified dump, David Mamet tries to find the essential needs for a dignified life. The junk yard is the not the final destination for those articles. They rather wait for a new beginning—yet another lease of respectful life! The theme as conceived by Mamet, has some hidden agenda as for the welfare of the society. He has strange ways of propounding how to achieve his objectives! American Buffalo received intense critical attention, for it set the critics thinking and disturbed their psyche.What they saw on the stage was not an ordinary effort as depicted by an ordinary story. The emotional highs and lows of the characters were realistic as per conditions obtaining in a big chunk of the American Society. David Mamet used the lowest of the language, the meanest of the vocabulary, to say his truth. He was bold in his approach, but no so beautiful and refined. But where is refine ness in the real-life situations that he was explaining? But the nods and appreciation that he secured for the plot and for his characters must be from those who have experienced such situations, either with or without success.David Manmet doesn’t value victory or defeat much. He sees the truth in the permanent efforts. The untiring ones! His thematic approach to the language and expressions he used in the play is with a definite purpose. He could have written the dialogues in ‘King’s English’, but he preferred the idiosyncrasies and the latent humor of everyday speech of an average individual. Such characters responded and reacted to the routine situations in an ordinary but emphatic way. They expressed their opinions in a crude manner, by ‘keeping the essential dignity’ of their position in the society.Every individual lives his life along with certain ambiguities, which he carries as his luggage, when he is unable to solve them. He however has a hope that one day he will be able to solve them, and will achieve a problem-free state. Reading a play is one thing, and looking at the performance, when many characters â €˜read’ the play in accordance with their acting abilities, is another matter. The script, when you read may confuse you, may keep you less-inspired, you may feel that you are making desperate efforts to go through confusing paragraphs and sentences.But when the characters do their sincere job of pronouncing them on the stage, David Mamet proves to us that he is right. He has judged their spirits and caught their moods right, with those appropriate utterances, what if they are half-thoughts and obscenities. He has showed and depicted the reality of obscenity, because you find it very much prevalent in the vocabulary of the society about which he is writing. So, what harm is there in calling the spade a spade? The incident shown about three crook’s planning to steal a coin collection in the name of â€Å"good business† is right according to their level of thinking.(It is better than stabbing an individual to rob his wealth or cheat a bank with fraudulent ideas ) That is the stage of their progression in life. They are able to offer justification for their actions as per their own perfected reasoning. Whether the society accepts it or not is another matter. But they have no confusion about their objective. The characters of David Mamet have a particular level of existence. You can’t pass judgment on them by sitting on the ivory tower. To know them, you need to reach their level. Understand their real-life situations and put you in their shoes!They do, what they do, not out of pleasure; but out of sheer necessity of existing in this world. Therefore, the seemingly inarticulate utterances yield a rhythm found in few other playwrights' work. â€Å"Part of the fascination of the play,† wrote Women's Wear Daily's Howard Kissel, lies in â€Å"noting how the same banal language takes on different colors as we perceive the changing relationships† between the characters. (American†¦) To maintain friendship and business tog ether requires lots of understanding. The beginning seems to be good, but what really matters is maintenance of the relation ship.Business world is not always the domain of ethics. The fundamental principle and the goal in business are profits, success and self-interest. The play makes good beginning as for the combination of business and friendship but by the end of the play, the edifice of friendship collapses, and self-interest hoists the flag of victory. The theme of any story always tells something about the author, even when the author makes conscious efforts to avoid it. Recollections of author’s past appear in some form or the other.May be some dialogues, situations, trials and tribulations, duty and beauty of the characters—somewhere between the interactions of the character it surfaces in a subtle form. David Mamet had a difficult childhood. He was born in Chicago, and was raised in a Jewish neighborhood. His father being a labor attorney, discussion about la bor problems must have been commonplace. Mamet has learnt and depicted the anger, frustration and slang of American youth and men very well and this can be learnt and captured in the printed page only through direct experience and exposure to situations.David Mamet introduces a unique theme in American Buffalo-the judicious use of sabotage. They say, all is fair in war and love. Mamet adds one more category to this-business wisdom (when reduced to its basest form. ) He was appreciated for his ability to find equation with the common man through this play. Their slang became his weapon of success. His characters rarely speak full sentences, but what they utter has the telling effect. You nod in approval, as it appeals to you emotions. The three main characters, the low life thugs, succeed in taking potshots at the American way of life and its business ethics.The bricks of foundation of America are dispossession of the land from the former owners and genocide of the local Indian popul ace. â€Å"The drama and conflict among the characters is intense in a very disturbing way. This is a play that makes you very uncomfortable about the way that people relate to each other and challenges your hopes that values like friendship and honor are greater than the drive to get a bit ahead no matter who you step on in the process. † (Theatre†¦) Conclusion: American Buffalo is a common man’s drama, in common language, dominated bycommon characters, but written by an uncommon author. ========== References Cited: Article: Theatre Card: American Buffalo By David Mamet . †¦ www2. netdoor. com/~campbab/theatre/buffalo. html – 10k – Retrieved on October 10, 2007. Article: American Buffalo Summary and Study Guide – David Mamet. †¦ www. enotes. com/american-buffalo – 15k –Retrieved on October 10, 2007. Mamet, David: American Buffalo (Paperback) Publisher: Grove Press; Subsequent edition (January 11, 1994) ISBN-10: 0802150 578 ISBN-13: 978-0802150578

Costa Coffee Essay

1. Executive summary In this business report we are analysing the business environment in which our company – BESO and its main competitor – Costa Coffee operate. The main objective is to research, analyse and understand the competitor’s business strategy, to find out if there is a gap in their action plan and how we can take advantage of this. The report consists of SWOT analysis of BESO and PEST analysis of both companies. The target markets of both – BESO and Costa Coffee are similar. That makes the competition between them even bigger. The report also discusses the marketing approach and the various advertising campaigns conducted by Costa Coffee and the advertising techniques we decide to adopt in the long run. The distribution system of Costa Coffee is also considered and plans to expand to different locations. The pricing strategy of BESO is based closely to the strategy of Costa Coffee as we have adopted competitive pricing. In terms of ethical issues we examined the various types of corporate social responsibilities of Costa Coffee. 2. Introduction The business report includes an analysis of Costa Coffee as a main competitor of BESO Coffee. The report examines the business environment where both companies operate in. It has been requested from the Marketing Director of BESO and also has to be focused only on the UK market. 3. BESO – Brief history BESO Coffee is a coffee chain settled in the UK in 2001. It has been established by an independent trader but later on when the business has grown, new stakeholders appeared. At first BESO’s target market was limited as well as the products it offered- only a few types of coffee and limited types of confectionary. However, only two years after launching BESO on the market it became popular through different groups of people, therefore the menu became much diversified and the target market as well. BESO has shown great performance during the years and has become one of the most recognized names on the current market. That is why Costa Coffee is determined as a main competitor of BESO. 4 5 The Marketing Profession 4. SWOT and PEST analysis 4. 1. SWOT analysis Strengths †¢ †¢ †¢ †¢ †¢ Efficient and trained staff Customer loyalty Brand recognition High quality coffee Friendly and relaxing atmosphere for our customers. Weaknesses †¢ †¢ †¢ †¢ †¢ †¢ Limited number of outlets Low levels of advertisement Interior design needs updating More range of the types of coffee available. Continual change in consumer taste Can be seen as an unhealthy product Opportunities †¢ Based in Central London which covers a large demographic of customers Olympics 2012 will bring in more sales Introduction of new products including healthy options. Retailing mugs and coffee equipment Threats †¢ †¢ †¢ †¢ Customers demanding fair-trade and organic coffee. Big chain coffee shops dominating the market. Economic issues and crisis Lack of ownership of primary resources e. g. Coffee farming. †¢ †¢ †¢ 4. 2. PEST analysis There are many different Political, Economic, Social and Technological issues that both our company and also Costa Coffee face within the coffee industry. Firstly, the first political issue to consider is that majority of coffee beans are brought and made in developing countries, so companies need to ensure that their coffee is made by fair-trade dealers and they need to consider the ethical conditions of the labor used. Another political issue includes all the taxes and tariffs incurred by any business operating within the UK, whether it be import tariffs or VAT on goods sold. The economic factors that our companies face are similar to the issues faced by many businesses within the whole goods and services market, this including the economic recession of 2008. Customers now have less disposable income to spend and as a result cut-down on the purchasing of non-vital goods. This is due to of unemployment rising and the levels of debt increasing. The social factors that need to be taken into consideration is that consumers are spending more money on coffee due to the demand for quality goods. This can be seen in the comparison of value of tea and coffee industry with coffee valuing at 738 million according to the Times (2008). As a result, companies need to ensure that buying coffee is not only a quick purchase, as they need to have value-added for customers including high quality coffee and a relaxing 5 6 The Marketing Profession atmosphere. Lastly, the technological issues that both our company and Costa face is the introduction of self-made home coffee by the use of coffee machines specifically tailored to make at home, for example, the Senseo coffee-machines. This can be seen as a threat to coffee shops as it is a cheaper alternative for customers in the long run. 5. Target market According to a Mintel report titled â€Å"Coffee Shops† published February 2012, â€Å"Two thirds of consumers buy coffee out of home, rising to three in four among 16-24-year-olds as core users†. Costa Coffee has the highest number of outlets within the UK totaled to 1,302 coffee shop chains as opposed to Starbucks who has 739 and Caffe Nero with 509 shops. It also claimed that â€Å"Costa has different store designs to suit different purposes such as ‘Metro’ which is aimed at the younger/urban consumers and ‘Evolution’ which is designed for more mature customers in provincial locations. It states its customer segments are ‘Recharge, Relax, Refuel’†. Therefore the target market for Costa Coffee ranges from a wide range of customers of different ages as it caters to many different needs. Students have been said to make up 30% of their target market, Professionals 45%, Families 10% and mature consumers 15% of the clientele. At BESO Coffee, our market we aim to target at is very wide as it ranges from teenagers to mature customers. We even target at families as we offer menus for younger children and parents. Our products are reasonably priced so it can be bought from people of many different income level groups, from working to upper class. 6. Marketing approaches Costa coffee have used many different marketing approaches and campaigns in order to succeed within the industry as it is important to continually update their marketing strategies. Costa has introduced campaigns such as ‘How Do You Like Yours’, which allowed customers to customize their coffee’s by for example adding espresso or syrup. This helps them differentiate themselves from competitors as it gives consumers more power and control over their purchase. Another campaign introduced by Costa was the arrival of Costa light in 2011, which offered low-calorie and healthier options to customers. This was an important step for Costa as there has been an increase in healthy eating trends, which can be seen in the figure below. Figure: Consumer demand for display of calorie content on restaurant menus, June 2010-December 2011 6 7 The Marketing Profession Other campaigns included the launch of Costa Coffee Gift Card in November 2011 which allowed customers to buy card with pre-paid amounts of up to ? 75 and a more recent campaign at the beginning of 2012 when Costa collaborated with the Spirit Pub Company which ensured that Costa coffee would be used in its restaurants chains including Chef & Brewer and Flaming grill. Costa has used many forms of media to advertise their campaigns to the public. One method used to inform customers was through the use of television advertising in 2008 whereby Costa launched its first ad. The advert helped to illustrate the â€Å"superiority of Costa’s products† and according Reynolds (2010) its message was that â€Å"the brand is on a mission to save the world from mediocre coffee and seven out of 10 coffee lovers prefer Costa†. Other forms of media used by Costa include Billboards as it can be seen by many commuters within the UK by their use of big bold writing and minimal distraction of the main message. Their billboards are distinctive as they have a continual theme colour, text and logo, which are recognised by customers. Our approach to our marketing campaign is to use alternative uses of media to portray our message, including the use of the Internet, as it is a popular form of media used in today’s society. We aim to use Facebook and Twitter to advertise our campaign and the company as a whole as it covers a large demographic. 7. Distribution strategy Costa operates in the UK through its own coffee shops, franchises and wholesale outlets. On the18th of October 2011, Whitbread stated that the number of Costa UK stores had risen from 1,217 in March 2011 to 1,302 in September 2011, including 95 openings and ten store closures. In comparison, Costa International increased its stores from 654 to 701 during the same period, including 72 openings and 25 closures. Meanwhile Costa Express/Coffee Nation units increased from 877 in March 2011 to 934 in September 2011, taking account of 79 openings and 22 closures. These units are partnered with service station operators such as Moto, Esso and Welcome Break, retailers like Tesco and The Co-Operative and foodservice group Compass (Mintel 2012). In a market with low loyalty levels, advertising and promotion is important in keeping brands in the forefront of consumers’ minds. Costa Coffee looked to sustain an emotional response among consumers with the marketing supporting its launch of Costa Light variant in autumn 2011 through an advertising campaign that used slogans such as ‘All the love, none of the handles’ and ‘Extra feel good in every cup’ (Mintel 2012) Customers were also encouraged to see the lighter side of life with its Costa Light Comedy Challenge competition. Costa’s aim was to showcase up-and-coming comedians by asking them to submit a one-minute film via its website. A public vote then saw the top ten entries from five regions go through to a further round to be judged during one-off events across the UK, with the campaign finally culminating in two regional winners performing at The Comedy Store, London (Mintel 2012). Costa Coffee’s distribution system is broad with a balanced portfolio across high streets, retail parks, concessions, airports, rail and other travel hubs as well as an increasing number of stores in new locations such as universities and hospitals. Innovative distribution channels, such as Costa Express and Drive Thru are developed. They will extend the brand’s reach and increase accessibility for the customer (Whitbread, 2010). 7 8 The Marketing Profession Andy Harrison, chief executive of Whitbread said that popping out for a coffee has become a â€Å"firm fixture† of peoples’ lives. â€Å"Coffee culture has grown massively over the last five to 10 years – people have a real demand for quality coffee and a choice of different coffees,† he said. â€Å"When I was kid everyone wanted a Nescafe – that has definitely changed. † (The Guardian 2011). 8. Pricing strategy Costa Coffee is a well-known, high valued and trusted cafeteria all over the world. They offer wide range of high qualitative coffee drinks and food, excellent services and relaxing atmosphere. Costa relies on their superiorities and offer comparatively higher prices because they have realized that the luxury comes with the price. Costa Coffee offers two sizes of drinks – medium and large and the price difference between them is not significant. In this way they encourage their customers to buy the bigger size, because the amount of the drink is bigger and is on almost the same price as the medium one. But even the medium size of cappuccino is served in a cup with the size of soup bowl, so Costa Coffee has a reason to charge a relatively higher price because of the value they give, even though in most cases customers do not need such a big amount of drink although they have to pay for it. In this way, Costa is able to sell cheaper coffee to regular customers, who are aware of the amount of the drink (with elastic demand) and sell more expensive coffee to infrequent visitors, therefore the cafeteria makes big profit from each cup of coffee. This is the corporate strategy and how Costa found a way to charge comparatively higher prices than most of their competitors. This strategy has some disadvantages and threats such as the present credit crunch, which might affect the sales and the budget of Costa Coffee as they target middle and upper middle class, therefore in the time of recession customers may prefer some of the cheaper competitors. 9. Pricing strategy that we will adopt – competition based pricing strategy One of the biggest advantages of the †Competition based pricing strategy† is that in the same time you are focused on your business and objectives and on the competition’s strategies. Once you understand what the competition is doing, you have the chance to do everything better and to gain a competitive advantage (Jobber 2008), therefore to increase the number of customers and to gain bigger market share. There are three types on competition based pricing methods: †¢ †¢ †¢ Price your product the same as the competitor Set your price to increase customer base Seek larger market share through price Compared to Costa Coffee we are fairly new to the market so it would be more appropriate for BESO to adopt the †Competition based pricing† as a strategy that will allow us to grow fast as competitive brand. In order to achieve biggest results we will match/mix the three competition-based pricing methods. BESO will offer similar products as/like the Costa’s products but on lower prices, therefore BESO’s market department must always be aware of what the competition is offering in order to provide better value for money. In this way BESO will has the opportunity to outline its advantages as comparing similar products as those of the competition but on lower prices (even pence). Once customers understand our priorities they will use to come to BESO as a place, which offers better value for money, 8 9 The Marketing Profession therefore we will increase our market share (Palmer and Hartley 2006). In terms of increasing customer base, the process is similar to market penetration, we have to select a price that will beat the competition and doing that we will motivate customer to notice our products and to make a purchase decision. Market penetration pricing works well in the introduction stage of the product life cycle and in a highly competitive market, as you increase the production some of your costs will decrease. During the next stages of the product life cycle the price can be increased (Jobber 2010). The easiest way to increase the market share of BESO is to select prices that will attract and hold as many customers as possible (depend on target). It is recommended to adopt the †Market – share pricing† after the business achieved market penetration, because they are linked as the market share happens when large volume of products are sold. So it is better if things happen step by step. And finally the market share is calculated by dividing the amount of each company sells out of the total market and in this way the market leader is determined. 9. 1. Disadvantages of †Competition based pricing† †¢ †¢ †¢ There is a danger to ignore your own production cost if you focus too closely on the competitors’ prices. It takes more time to research and update competitors’ information. Competitors also can copy whatever price you select. 10. Customer service Loyalty is particularly low in the coffee shop market, making customer retention a key area of improvement going forward (Mintel 2012). At the start of 2012 Costa Coffee launched the ‘Just How Do You Like Yours? ’ campaign. It aims to highlight the customizable elements of its products, a key differentiator to its lower-priced non-specialist competitors such as EAT and Pret A Manger. A clear pricing strategy was also included in order to appeal to consumer’s sense of value for money. For example, customers can now add an extra shot of espresso or sugar-free syrup shots to their drinks for 35p per unit. Also, in 2011 Costa Coffee launched gift cards (Mintel 2012). Although consumers state that convenient location is more important to them than the brand of coffee chain, operators can still capture consumers’ attention through qualities other than price. For example, two in three users think that quality is the most important decision-making factor when choosing where to buy hot drinks, whilst nearly half disagree that they usually choose the cheapest venue. However, with so many brands trading off of a quality positioning, operators have to ensure that they are differentiating themselves on additional levels, hence the trend towards lifestyle branding in the wider eating out market (Mintel 2012). Costa Coffee’s reputation for excellence applies not only for the exceptional coffee but also the insistence on perfect service. â€Å"Recruiting and retaining highly motivated and talented people is essential and great emphasis is placed on improving the skills, expertise and 9 10 The Marketing Profession performance of our people through award winning, industry-leading training and developing programs† (Mintel 2012). 11. Costa Coffee’s attitude towards environmental issues Consumers are extremely careful about environmental issues, trying to buy environmentally friendly food and drinks. Most of the customers feel that it is their duty to save the environment in order to live healthier. That is why most companies are under a lot of pressure to change their attitude towards the environment most often related to greener, packaging solutions, recycling and many others. Costa Coffee is the first UK coffee chain buying beans from Rainforest Alliance Certifiedâ„ ¢ farms. From October last year, almost 100% of the coffee beans for Mocha Italia blend are from certified sustainable farms. Costa Coffee is also a member of UK Paper Cup Recycling Committee, their cups are made from sustainable sources and that’s saves about 1,100 trees a year. The ingredients from which the cups are made of are all from iconic recyclable material and are made using only certified sustainable pulp. Vegetable Costa Coffee is also concerned about its coffee-growers and in 2006 it registered a Costa Foundation, dealing with the improvement of the welfare of coffee-growing places like Colombia, Costa Rica, Ethiopia, Guatemala, Uganda and Vietnam. Costa Coffee is also a partner with Cafechurch network, supporting local community. The organization deals with environmental issues, fair trade, divorce and stress problems and others. People are feeling well, being part of a great atmosphere, live music, good communication, and a lot of interviews, having the opportunity to understand more about the Costa Coffee Foundations. 12. The competitor’s CSR activity Costa Coffee is not achieving basic standard of Corporate Social Responsibility (CSR). The coffee company does not give a specific data for the carbon footprint. Its environmental data is part of the environmental data of its parent company-Whitbread. 13. What is your attitude to CSR/environmental issues going to be? The aims that Costa Coffee manages to do are quite a lot. Some of the first ones are: †¢ †¢ †¢ †¢ Developing Costa Coffee’s energy & environmental strategy. Managing carbon reporting and ensuring compliance for CRC. Maintaining the ISO50001 system. Working with manufacturer’s waste contractors and NGO to improve takeaway cup recycling. 10 11 †¢ †¢ The Marketing Profession Developing Costa Good Together CR programme . By 2012/13 Costa Coffee aims to help 15, 000, providing them access to education. That target will help to bring together the communities, helping adults to find jobs and trades. The coffee chain aim is to raise ? 750,000 alone during 2012/13. Costa Coffee will try to dedicate Energy & Environment Manager in Costa Coffee. That will be useful, trying to insure more control and to organize the best structured plan for the company. Costa’s cardboard cups are not recyclable, even though the cardboard can be recycled. The other ingredient in the cardboard cups, the ink and the glue, cannot be recycled. The target environmental plan of Costa Coffee is to use vegetable ink and degradable glue on its cups. Costa Coffee is raising money to build schools in regions where a lot of coffee farms take place. There are already 22 schools in developing countries. That makes a big difference for a lot of young people who have the opportunity to study. Costa Foundation is also taking care for the supplement of special healthy nutritious meals and laptops for the children. †¢ †¢ †¢ 14. Conclusion Based on the researches and analysis that have been done BESO has a great potential to use Costa’s disadvantages and to convert them into our opportunities for prosperity. Offering similar products as those of Costa Coffee but on lower prices and in the same time launching our own products (BESO’s cupcakes) is a good strategy to gain a competitive advantage. Slight changes in the interior design of our cafeteria would be refreshing and a good way to attract new customers. Furthermore increasing our advertising activities would be an opportunity to remind our customers and in the same time to inform our new potential customers about BESO’s fantastic services and great value for money. 15. References Baker S. (2003), New Consumer Marketing, West Sussex, John Wiley & Sons Ltd Cooper D., Schindler P.(2011), Business Research Methods, New York, McGraw – Hill Education Economics Help (2008), Costa Coffee UK and Sales Techniques. Available at: http://econ. economicshelp. org/2008/08/costa-coffee-uk-and-sales-techniques. html [Accessed: 20th March 2012]. Government of Alberta (2012), Methods to Price Your Products. Available at: http://www1. agric. gov. ab. ca/$department/deptdocs. nsf/all/agdex1133#competition [Accessed: 20th March 2012] Jobber D. (2010), Principles and Practice of Marketing, London, McGraw – Hill Education 11 12. The Marketing Profession Kotler P. , Armstrong G. (2006), Principles of Marketing, The United States of America, Library of Congress Cataloging-in-Publication Data LinkedIn (2011), Costa Coffee Energy and Environment Manager at Whitbread. Available at: http://uk. linkedin. com/pub/ollie-rosevear/14/672/948 [Accessed: 20th March 2012] Mintel (2012), Brand Communication and Promotion. Available at: http://academic. mintel. com/sinatra/oxygen_academic/search_results/show&/display/id=59 0036/display/id=611992#hit1 [Accessed: 20th March 2012] Mintel.