Sunday, January 26, 2020

Team Spirit And Team Work Management Essay

Team Spirit And Team Work Management Essay Introduction The team is a dynamic set of people that has a particular purpose. Under certain conditions conducive to unity, the team is developed into an organized system of interdependent roles, institutions, common goals, values, attitudes and homogeneous behavior, which satisfies the needs of its members. Although Western culture promotes independence, people in todays organizations do not work in isolation but in teams so team working is very important. According to Guzzo Shea (1992:90) a real (not an artificial) team should have the following characteristics: It is recognized as an existing entity from its members but also from members who know the team. It provides a degree of interdependence among its members. It provides differentiation of tasks and roles. Human society is based on teams. From a practical standpoint, people participate in teams because: They feel the need to build social relationships. Teams are a source of information. Teams provide compensation (e.g. friendship, recognition, material goods). Participation in a team enables the individual to achieve goals that could not be achieved at his/her personal level. People are asked to join a team, a fact that occurs mainly in the workplace. In this case, it concerns formal groups, which vary from the informal groups that are created spontaneously based on common interests, friendships, etc. In the typical workplace, the formal (e.g. department of a business) groups and the informal groups coexist. Team Spirit Team Work All companies that want to achieve high productivity ensure that there are team spirit and cooperation among employees. In particular, many experts argue that teamwork is very effective in companies where the requirement for dissemination of information is very high. Thus, a connection is seen between information management and teamwork. For this reason, it is imperative to create effective teams, which should be motivated either through monetary and non monetary rewards to produce the best possible result. An effective team has clear objectives, is consisted of people with similar skills that match the teams goals. Members should trust each other, trust should be encouraged by an open, honest and cooperative business culture (Beer et al. 1984:66). Human Resources Management is one of the key factors for creating such culture. Good cooperation requires good communication and good leadership. Furthermore, companies should offer incentives, especially, team incentives, which will help increase cooperation. Apart from monetary incentives, companies must provide non-monetary rewards such as employee involvement and empowerment. Effective teamwork can be achieved through the proper organization of the teams. It is particularly beneficial for businesses because it increases flexibility and speed. A project is carried out by several people with different skills so it is possible to have more innovative ideas and decision making will be more effective due to the heterogeneity of the group. The most important thing is that the team should be encouraged and supported in order to increase productivity to a much greater extent than if the work was performed on an individual basis (Robbins Coulter 2002:255). The role of Human Resources Management is seen as particularly crucial to achieve this goal, i.e. the creation of efficient teams. Myths regarding teams Mature individuals compose mature teams. The team is the sum of individuals. Effective procedures, methods and rules of the team have universal application. The effectiveness of the group depends primarily on the quality of its leader. The individual must sacrifice his freedom to belong to the group. ΑΠºÃƒ Ã‚ Ãƒ Ã…’ÃŽÂ ±Ãƒ Ã†â€™ÃƒÅ½Ã‚ · ÃŽÂ ¦Ãƒ Ã¢â‚¬ °ÃƒÅ½Ã‚ ½ÃƒÅ½Ã‚ ·Ãƒ Ã¢â‚¬Å¾ÃƒÅ½Ã‚ ¹ÃƒÅ½Ã‚ ºÃƒÅ½Ã‚ ® ÃŽÂ ±ÃƒÅ½Ã‚ ½ÃƒÅ½Ã‚ ¬ÃƒÅ½Ã‚ ³ÃƒÅ½Ã‚ ½Ãƒ Ã¢â‚¬ °Ãƒ Ã†â€™ÃƒÅ½Ã‚ · ΆºÃƒÅ½Ã‚ µÃƒÅ½Ã‚ ¾ÃƒÅ½Ã‚ ¹ÃƒÅ½Ã‚ ºÃƒ Ã…’ ÃŽÂ  Ãƒ Ã‚ ÃƒÅ½Ã‚ ¿ÃƒÅ½Ã‚ ²ÃƒÅ½Ã‚ ¿ÃƒÅ½Ã‚ »ÃƒÅ½Ã‚ ® ÃŽÂ »ÃƒÅ½Ã‚ µÃƒ Ã¢â€š ¬Ãƒ Ã¢â‚¬Å¾ÃƒÅ½Ã‚ ¿ÃƒÅ½Ã‚ ¼ÃƒÅ½Ã‚ µÃƒ Ã‚ ÃƒÅ½Ã‚ ¿Ãƒ Ã‚ Ãƒ Ã¢â‚¬Å¡ ÃŽÂ »ÃƒÅ½Ã‚ µÃƒÅ½Ã‚ ¾ÃƒÅ½Ã‚ ¹ÃƒÅ½Ã‚ ºÃƒÅ½Ã‚ ¿Ãƒ Ã‚  ÃŽÂ µÃƒ Ã¢â€š ¬ÃƒÅ½Ã‚ ¹Ãƒ Ã¢â‚¬  Ãƒ Ã… ½ÃƒÅ½Ã‚ ½ÃƒÅ½Ã‚ ·ÃƒÅ½Ã‚ ¼ÃƒÅ½Ã‚ ± heigh ΑΠºÃƒ Ã‚ Ãƒ Ã…’ÃŽÂ ±Ãƒ Ã†â€™ÃƒÅ½Ã‚ · ÃŽÂ ¦Ãƒ Ã¢â‚¬ °ÃƒÅ½Ã‚ ½ÃƒÅ½Ã‚ ·Ãƒ Ã¢â‚¬Å¾ÃƒÅ½Ã‚ ¹ÃƒÅ½Ã‚ ºÃƒÅ½Ã‚ ® ÃŽÂ ±ÃƒÅ½Ã‚ ½ÃƒÅ½Ã‚ ¬ÃƒÅ½Ã‚ ³ÃƒÅ½Ã‚ ½Ãƒ Ã¢â‚¬ °Ãƒ Ã†â€™ÃƒÅ½Ã‚ · ΆºÃƒÅ½Ã‚ µÃƒÅ½Ã‚ ¾ÃƒÅ½Ã‚ ¹ÃƒÅ½Ã‚ ºÃƒ Ã…’ ÃŽÂ  Ãƒ Ã‚ ÃƒÅ½Ã‚ ¿ÃƒÅ½Ã‚ ²ÃƒÅ½Ã‚ ¿ÃƒÅ½Ã‚ »ÃƒÅ½Ã‚ ® ÃŽÂ »ÃƒÅ½Ã‚ µÃƒ Ã¢â€š ¬Ãƒ Ã¢â‚¬Å¾ÃƒÅ½Ã‚ ¿ÃƒÅ½Ã‚ ¼ÃƒÅ½Ã‚ µÃƒ Ã‚ ÃƒÅ½Ã‚ ¿Ãƒ Ã‚ Ãƒ Ã¢â‚¬Å¡ ÃŽÂ »ÃƒÅ½Ã‚ µÃƒÅ½Ã‚ ¾ÃƒÅ½Ã‚ ¹ÃƒÅ½Ã‚ ºÃƒÅ½Ã‚ ¿Ãƒ Ã‚  Theory of group creation Among the theories that explain the formation of groups, the dominant and most prevalent is the one suggested by George Homans (Albanese and Van Fleet and 1985:250). According to this theory, the creation of a team is the result of three interrelated forces that constitute the environment in which every social system exists. These forces are the technology and know-how (technological environment) of the organization, the elements of the natural environment (place, facilities) of the organization, the training / culture of the environment or of the organization (norms, values, beliefs). These forces affect more people and require certain actions and interactions among them. These imposed actions and interactions in turn create emotional situations (emotions) and attitudes among individuals. The actions, interactions and emotions are interdependent with each other. For example, the more contacts (interactions) exist among individuals the more positive the emotions become and vice versa . This combination of these three parameters, Homans calls it external system because it is caused by the environment of the individuals. This combination leads to the initial creation of the group. After the initial creation of the group, its operation leads to internal dynamics i.e. developing new attitudes, norms and common benchmarks that are certainly not caused by the environment. These parameters of the internal dynamics of the group are according to Homans (Albanese and Van Fleet 1985:252) the internal system. Of course, between the internal environment of the group and its external environment there is a dynamic interactive relationship. The formation of a formal team/group The formation of a formal group follows four successive stages (Tuckman 1965:385, Tuckman Jensen 1977:421): The forming stage, which tries to determine the position and status of the team members. At this stage, a group of people form a team which has a very low level of maturity. The objectives and rules are not yet defined. The members do not know the behavior of others in the group, and the tasks are vague. At this stage members get to know each other and define the reasons for creating the team. Typically here, the members make efforts to ensure the existence and identity of the group or to create impressions. Communication is superficial, and people mostly think how to behave and invest the time, knowledge and skills within the group. There is skepticism, distrust and uncertainty.ΑΠºÃƒ Ã‚ Ãƒ Ã…’ÃŽÂ ±Ãƒ Ã†â€™ÃƒÅ½Ã‚ · ÃŽÂ ¦Ãƒ Ã¢â‚¬ °ÃƒÅ½Ã‚ ½ÃƒÅ½Ã‚ ·Ãƒ Ã¢â‚¬Å¾ÃƒÅ½Ã‚ ¹ÃƒÅ½Ã‚ ºÃƒÅ½Ã‚ ® ÃŽÂ ±ÃƒÅ½Ã‚ ½ÃƒÅ½Ã‚ ¬ÃƒÅ½Ã‚ ³ÃƒÅ½Ã‚ ½Ãƒ Ã¢â‚¬ °Ãƒ Ã†â€™ÃƒÅ½Ã‚ · ΆºÃƒÅ½Ã‚ µÃƒÅ½Ã‚ ¾ÃƒÅ½Ã‚ ¹ÃƒÅ½Ã‚ ºÃƒ Ã…’ ÃŽÂ  Ãƒ Ã‚ ÃƒÅ½Ã‚ ¿ÃƒÅ½Ã‚ ²ÃƒÅ½Ã‚ ¿ÃƒÅ½Ã‚ »ÃƒÅ½Ã‚ ® ÃŽÂ »ÃƒÅ½Ã‚ µÃƒ Ã¢â€š ¬Ãƒ Ã¢â‚¬Å¾ÃƒÅ½Ã‚ ¿ÃƒÅ½Ã‚ ¼ÃƒÅ½Ã‚ µÃƒ Ã‚ ÃƒÅ½Ã‚ ¿Ãƒ Ã‚ Ãƒ Ã¢â‚¬Å¡ ÃŽÂ »ÃƒÅ½Ã‚ µÃƒÅ½Ã‚ ¾ÃƒÅ½Ã‚ ¹ÃƒÅ½Ã‚ ºÃƒÅ½Ã‚ ¿Ãƒ Ã‚  ÃŽÂ µÃƒ Ã¢â€š ¬ÃƒÅ½Ã‚ ¯Ãƒ Ã‚ Ãƒ Ã‚ ÃƒÅ½Ã‚ ·ÃƒÅ½Ã‚ ¼ÃƒÅ½Ã‚ ± usually commonly ordinarily customarily in the ordinary way ΑΠºÃƒ Ã‚ Ãƒ Ã…’ÃŽÂ ±Ãƒ Ã†â€™ÃƒÅ½Ã‚ · ÃŽÂ ¦Ãƒ Ã¢â‚¬ °ÃƒÅ½Ã‚ ½ÃƒÅ½Ã‚ ·Ãƒ Ã¢â‚¬Å¾ÃƒÅ½Ã‚ ¹ÃƒÅ½Ã‚ ºÃƒÅ½Ã‚ ® ÃŽÂ ±ÃƒÅ½Ã‚ ½ÃƒÅ½Ã‚ ¬ÃƒÅ½Ã‚ ³ÃƒÅ½Ã‚ ½Ãƒ Ã¢â‚¬ °Ãƒ Ã†â€™ÃƒÅ½Ã‚ · ΆºÃƒÅ½Ã‚ µÃƒÅ½Ã‚ ¾ÃƒÅ½Ã‚ ¹ÃƒÅ½Ã‚ ºÃƒ Ã…’ ÃŽÂ  Ãƒ Ã‚ ÃƒÅ½Ã‚ ¿ÃƒÅ½Ã‚ ²ÃƒÅ½Ã‚ ¿ÃƒÅ½Ã‚ »ÃƒÅ½Ã‚ ® ÃŽÂ »ÃƒÅ½Ã‚ µÃƒ Ã¢â€š ¬Ãƒ Ã¢â‚¬Å¾ÃƒÅ½Ã‚ ¿ÃƒÅ½Ã‚ ¼ÃƒÅ½Ã‚ µÃƒ Ã‚ ÃƒÅ½Ã‚ ¿Ãƒ Ã‚ Ãƒ Ã¢â‚¬Å¡ ÃŽÂ »ÃƒÅ½Ã‚ µÃƒÅ½Ã‚ ¾ÃƒÅ½Ã‚ ¹ÃƒÅ½Ã‚ ºÃƒÅ½Ã‚ ¿Ãƒ Ã‚  ÃŽÂ µÃƒ Ã¢â€š ¬ÃƒÅ½Ã‚ ¯Ãƒ Ã‚ Ãƒ Ã‚ ÃƒÅ½Ã‚ ·ÃƒÅ½Ã‚ ¼ÃƒÅ½Ã‚ ± there in The storming stage where the first signs of conflicts and objections appear as the differences among the group members become apparent. This phase lasts up to the setting of a hierarchy within the group. At this stage, most members try to maintain their individuality in the group. This mainly involves the creation of sub-groups (cliques) among members with common main characteristics (age, characters, skills, etc.). These processes, however, lead to a more realistic definition of goals and procedures. Unfortunately, several teams remain long enough at this stage or they never get over it.ΑΠºÃƒ Ã‚ Ãƒ Ã…’ÃŽÂ ±Ãƒ Ã†â€™ÃƒÅ½Ã‚ · ÃŽÂ ¦Ãƒ Ã¢â‚¬ °ÃƒÅ½Ã‚ ½ÃƒÅ½Ã‚ ·Ãƒ Ã¢â‚¬Å¾ÃƒÅ½Ã‚ ¹ÃƒÅ½Ã‚ ºÃƒÅ½Ã‚ ® ÃŽÂ ±ÃƒÅ½Ã‚ ½ÃƒÅ½Ã‚ ¬ÃƒÅ½Ã‚ ³ÃƒÅ½Ã‚ ½Ãƒ Ã¢â‚¬ °Ãƒ Ã†â€™ÃƒÅ½Ã‚ · ΆºÃƒÅ½Ã‚ µÃƒÅ½Ã‚ ¾ÃƒÅ½Ã‚ ¹ÃƒÅ½Ã‚ ºÃƒ Ã…’ ÃŽÂ  Ãƒ Ã‚ ÃƒÅ½Ã‚ ¿ÃƒÅ½Ã‚ ²ÃƒÅ½Ã‚ ¿ÃƒÅ½Ã‚ »ÃƒÅ½Ã‚ ® ÃŽÂ »ÃƒÅ½Ã‚ µÃƒ Ã¢â€š ¬Ãƒ Ã¢â‚¬Å¾ÃƒÅ½Ã‚ ¿ÃƒÅ½Ã‚ ¼ÃƒÅ½Ã‚ µÃƒ Ã‚ ÃƒÅ½Ã‚ ¿Ãƒ Ã‚ Ãƒ Ã¢â‚¬Å¡ ÃŽÂ »ÃƒÅ½Ã‚ µÃƒÅ½Ã‚ ¾ÃƒÅ½Ã‚ ¹ÃƒÅ½Ã‚ ºÃƒÅ½Ã‚ ¿Ãƒ Ã‚  ÃŽÂ µÃƒ Ã¢â€š ¬ÃƒÅ½Ã‚ ¯Ãƒ Ã‚ Ãƒ Ã‚ ÃƒÅ½Ã‚ ·ÃƒÅ½Ã‚ ¼ÃƒÅ½Ã‚ ± usually commonly ordinarily customarily in the ordinary way The stage of establishing standards (norming), where the team, after the conflict, begins to make its own rules of conduct, which should refer to the roles and status of the members as well as to the rules that should be followed. The stage of performance (performing), where the team is involved in the project assigned. At this stage, the team having made clear its goals and tasks and having determined the procedures and rules of operation, focuses on achieving its objectives. The members develop initiatives and make efforts towards this direction. It is basically a stage of maturity of the group meaning its structure and operating procedures are crystallized, the relationships among its members are developed as well as its consistency. Thus, the teams efforts are focused on delivering results. Of course, the team periodically assesses its performance, which may lead to a redefinition of goals, roles, tasks, procedures and rules. It should be stressed that the maintenance of the team at this stage needs constant effort from all members and of course from the leader. It is also important to understand that the group may, for various reasons (e.g. changes in the environment, new members, etc.) go back to previous stages.ΑΠºÃƒ Ã‚ Ãƒ Ã…’ÃŽÂ ±Ãƒ Ã†â€™ÃƒÅ½Ã‚ · ÃŽÂ ¦Ãƒ Ã¢â‚¬ °ÃƒÅ½Ã‚ ½ÃƒÅ½Ã‚ ·Ãƒ Ã¢â‚¬Å¾ÃƒÅ½Ã‚ ¹ÃƒÅ½Ã‚ ºÃƒÅ½Ã‚ ® ÃŽÂ ±ÃƒÅ½Ã‚ ½ÃƒÅ½Ã‚ ¬ÃƒÅ½Ã‚ ³ÃƒÅ½Ã‚ ½Ãƒ Ã¢â‚¬ °Ãƒ Ã†â€™ÃƒÅ½Ã‚ · ΆºÃƒÅ½Ã‚ µÃƒÅ½Ã‚ ¾ÃƒÅ½Ã‚ ¹ÃƒÅ½Ã‚ ºÃƒ Ã…’ ÃŽÂ  Ãƒ Ã‚ ÃƒÅ½Ã‚ ¿ÃƒÅ½Ã‚ ²ÃƒÅ½Ã‚ ¿ÃƒÅ½Ã‚ »ÃƒÅ½Ã‚ ® ÃŽÂ »ÃƒÅ½Ã‚ µÃƒ Ã¢â€š ¬Ãƒ Ã¢â‚¬Å¾ÃƒÅ½Ã‚ ¿ÃƒÅ½Ã‚ ¼ÃƒÅ½Ã‚ µÃƒ Ã‚ ÃƒÅ½Ã‚ ¿Ãƒ Ã‚ Ãƒ Ã¢â‚¬Å¡ ÃŽÂ »ÃƒÅ½Ã‚ µÃƒÅ½Ã‚ ¾ÃƒÅ½Ã‚ ¹ÃƒÅ½Ã‚ ºÃƒÅ½Ã‚ ¿Ãƒ Ã‚  ÃŽÂ µÃƒ Ã¢â€š ¬ÃƒÅ½Ã‚ ¯Ãƒ Ã‚ Ãƒ Ã‚ ÃƒÅ½Ã‚ ·ÃƒÅ½Ã‚ ¼ÃƒÅ½Ã‚ ± usually commonly ordinarily customarily in the ordinary way ΑΠºÃƒ Ã‚ Ãƒ Ã…’ÃŽÂ ±Ãƒ Ã†â€™ÃƒÅ½Ã‚ · ÃŽÂ ¦Ãƒ Ã¢â‚¬ °ÃƒÅ½Ã‚ ½ÃƒÅ½Ã‚ ·Ãƒ Ã¢â‚¬Å¾ÃƒÅ½Ã‚ ¹ÃƒÅ½Ã‚ ºÃƒÅ½Ã‚ ® ÃŽÂ ±ÃƒÅ½Ã‚ ½ÃƒÅ½Ã‚ ¬ÃƒÅ½Ã‚ ³ÃƒÅ½Ã‚ ½Ãƒ Ã¢â‚¬ °Ãƒ Ã†â€™ÃƒÅ½Ã‚ · ΆºÃƒÅ½Ã‚ µÃƒÅ½Ã‚ ¾ÃƒÅ½Ã‚ ¹ÃƒÅ½Ã‚ ºÃƒ Ã…’ ÃŽÂ  Ãƒ Ã‚ ÃƒÅ½Ã‚ ¿ÃƒÅ½Ã‚ ²ÃƒÅ½Ã‚ ¿ÃƒÅ½Ã‚ »ÃƒÅ½Ã‚ ® ÃŽÂ »ÃƒÅ½Ã‚ µÃƒ Ã¢â€š ¬Ãƒ Ã¢â‚¬Å¾ÃƒÅ½Ã‚ ¿ÃƒÅ½Ã‚ ¼ÃƒÅ½Ã‚ µÃƒ Ã‚ ÃƒÅ½Ã‚ ¿Ãƒ Ã‚ Ãƒ Ã¢â‚¬Å¡ ÃŽÂ »ÃƒÅ½Ã‚ µÃƒÅ½Ã‚ ¾ÃƒÅ½Ã‚ ¹ÃƒÅ½Ã‚ ºÃƒÅ½Ã‚ ¿Ãƒ Ã‚  ÃŽÂ µÃƒ Ã¢â€š ¬ÃƒÅ½Ã‚ ¯Ãƒ Ã‚ Ãƒ Ã‚ ÃƒÅ½Ã‚ ·ÃƒÅ½Ã‚ ¼ÃƒÅ½Ã‚ ± usually commonly ordinarily customarily in the ordinary way The stage of dissolution (adjournment), where the team has done its work and stops all activity. This stage is not always displayed, while a characteristic example concerns the various committees that are formed. Group decision making Many times the effective team function encounters certain problems that managers must be aware to identify and treat them successfully. Koontz and O Donnel (1968:327) suggest the following team problems: the high cost in time and money,indecision,the reconciliation of members to a lowest common denominator,the dominance of an individual on the team,the division of responsibility and the tyranny of the minority. ΑΠºÃƒ Ã‚ Ãƒ Ã…’ÃŽÂ ±Ãƒ Ã†â€™ÃƒÅ½Ã‚ · ÃŽÂ ¦Ãƒ Ã¢â‚¬ °ÃƒÅ½Ã‚ ½ÃƒÅ½Ã‚ ·Ãƒ Ã¢â‚¬Å¾ÃƒÅ½Ã‚ ¹ÃƒÅ½Ã‚ ºÃƒÅ½Ã‚ ® ÃŽÂ ±ÃƒÅ½Ã‚ ½ÃƒÅ½Ã‚ ¬ÃƒÅ½Ã‚ ³ÃƒÅ½Ã‚ ½Ãƒ Ã¢â‚¬ °Ãƒ Ã†â€™ÃƒÅ½Ã‚ · ΆºÃƒÅ½Ã‚ µÃƒÅ½Ã‚ ¾ÃƒÅ½Ã‚ ¹ÃƒÅ½Ã‚ ºÃƒ Ã…’ ÃŽÂ  Ãƒ Ã‚ ÃƒÅ½Ã‚ ¿ÃƒÅ½Ã‚ ²ÃƒÅ½Ã‚ ¿ÃƒÅ½Ã‚ »ÃƒÅ½Ã‚ ® ÃŽÂ »ÃƒÅ½Ã‚ µÃƒ Ã¢â€š ¬Ãƒ Ã¢â‚¬Å¾ÃƒÅ½Ã‚ ¿ÃƒÅ½Ã‚ ¼ÃƒÅ½Ã‚ µÃƒ Ã‚ ÃƒÅ½Ã‚ ¿Ãƒ Ã‚ Ãƒ Ã¢â‚¬Å¡ ÃŽÂ »ÃƒÅ½Ã‚ µÃƒÅ½Ã‚ ¾ÃƒÅ½Ã‚ ¹ÃƒÅ½Ã‚ ºÃƒÅ½Ã‚ ¿Ãƒ Ã‚  ÃŽÂ µÃƒ Ã¢â€š ¬ÃƒÅ½Ã‚ ¯Ãƒ Ã‚ Ãƒ Ã‚ ÃƒÅ½Ã‚ ·ÃƒÅ½Ã‚ ¼ÃƒÅ½Ã‚ ± many times According to Janis (1972), when a very coherent, hierarchical and disconnected from the social environment group must decide, it is possible that a mechanism is activated to protect the group from internal dissension, in which everyone tries to ensure unity and consensus and avoid conflict, which significantly reduces the quality of decision. Janis (1972:168) suggests the following symptoms of group thinking: The illusion of the perfection of the team The rationalization of everything and the depreciation of facts and objective information The illusion of moral underpinnings The devaluation of external environmental factors The pressure for compliance and strong patterns of thinking The illusion of unanimity Self-censorship The obstacles in the minds of others Small number of alternative solutions and refusal to reexamine decisions that have been taken or alternatives that have been rejected. Ignore or underestimate risks.ΑΠºÃƒ Ã‚ Ãƒ Ã…’ÃŽÂ ±Ãƒ Ã†â€™ÃƒÅ½Ã‚ · ÃŽÂ ¦Ãƒ Ã¢â‚¬ °ÃƒÅ½Ã‚ ½ÃƒÅ½Ã‚ ·Ãƒ Ã¢â‚¬Å¾ÃƒÅ½Ã‚ ¹ÃƒÅ½Ã‚ ºÃƒÅ½Ã‚ ® ÃŽÂ ±ÃƒÅ½Ã‚ ½ÃƒÅ½Ã‚ ¬ÃƒÅ½Ã‚ ³ÃƒÅ½Ã‚ ½Ãƒ Ã¢â‚¬ °Ãƒ Ã†â€™ÃƒÅ½Ã‚ · ΆºÃƒÅ½Ã‚ µÃƒÅ½Ã‚ ¾ÃƒÅ½Ã‚ ¹ÃƒÅ½Ã‚ ºÃƒ Ã…’ ÃŽÂ  Ãƒ Ã‚ ÃƒÅ½Ã‚ ¿ÃƒÅ½Ã‚ ²ÃƒÅ½Ã‚ ¿ÃƒÅ½Ã‚ »ÃƒÅ½Ã‚ ® ÃŽÂ »ÃƒÅ½Ã‚ µÃƒ Ã¢â€š ¬Ãƒ Ã¢â‚¬Å¾ÃƒÅ½Ã‚ ¿ÃƒÅ½Ã‚ ¼ÃƒÅ½Ã‚ µÃƒ Ã‚ ÃƒÅ½Ã‚ ¿Ãƒ Ã‚ Ãƒ Ã¢â‚¬Å¡ ÃŽÂ »ÃƒÅ½Ã‚ µÃƒÅ½Ã‚ ¾ÃƒÅ½Ã‚ ¹ÃƒÅ½Ã‚ ºÃƒÅ½Ã‚ ¿Ãƒ Ã‚  ÃŽÂ ¿Ãƒ Ã¢â‚¬ ¦Ãƒ Ã†â€™ÃƒÅ½Ã‚ ¹ÃƒÅ½Ã‚ ±Ãƒ Ã†â€™Ãƒ Ã¢â‚¬Å¾ÃƒÅ½Ã‚ ¹ÃƒÅ½Ã‚ ºÃƒ Ã…’ being creature ÃŽÂ ¬Ãƒ Ã‚ ÃƒÅ½Ã‚ ¸Ãƒ Ã‚ ÃƒÅ½Ã‚ ¿ the The opposite of group thinking is brain-storming. Such an approach means that the team takes a liberal stance and generates as many ideas as possible » (Mullins, 1989:409) because its members believe that quantity of ideas mean quality of ideas. One could expect that a group of brainstorming would generate more ideas to solve problems rather than if each member worked independently. Nevertheless, researches have shown that this is not true, and that such groups can inhibit creative thinking. Whatever promotes social interaction among all team members removes the chances of compromise and favours the appearance of opinions that no one dared to express in the group. The conflict is even more efficient (leading to more polarization) in groups where relationships are less formal, the hierarchy is less authoritarian and in groups having flexible rules of operating i.e. they focus more on the discussion rather than procedures (Isaacs 1993:99). These conditions are not far removed from those that play a positive role in creativity. Conflicts Team performance is sometimes impeded by conflicts. A conflict is associated with two or more sides, which may be individuals, groups, departments, companies, political parties, or even whole nations. The conflicts between the two sides may have the following types (Stoner 1989:59): Individual conflicts: the conflict in the individual decision-making. Organizational conflicts: the conflict of individuals or groups within an organization. Conflicts among organizations: the conflict among organizations or groups. These three categories generally arise from rather different basic mechanisms, although there are some overlaps. From an organizational point of view, the conflicts could be categorized as: Hierarchical conflict, i.e. conflict among different hierarchical levels, e.g. between the Board and the General Manager. Operational conflicts among different functions or departments of the business, e.g. between sales and production. Conflicts of executive fist line employees. Conflicts between the formal and informal organization. The conflicts among individuals and groups are a common and everyday phenomenon in the workplace. Typical symptoms of conflict are reluctance, hesitation, aggression, apathy, anxiety and distress (Hellerieger Slocum 1992:222). Individuals and groups with different values, experiences, knowledge, skills, attitudes, responsibilities, needs and goals, must coexist and cooperate in an organizational environment characterized by uncertainty and complexity in terms of structures, procedures, techniques, rules, etc. Therefore, conflicts are a natural consequence of this situation. The Classical School of Management (Taylor 1947:89, Fayol 1949:245) considers conflict as a negative phenomenon that should be avoided because of the malfunction caused and the negative effects on efficiency. For example, Elton Mayo (1933:87) and Peter Drucker (1974:220), in essence, argue that conflict and tension are only a perversion from the normal state of human actions, and therefore, should be allowed to disappear through training. In particular, the traditional concept featuring an even larger number of managers belief, supports that: -Conflicts can be avoided. -Conflicts arise from personality problems of individuals and from unsuccessful leadership. -Conflicts cause malfunctions in the organization and generally have explosive consequences Conflicts are solved with the physical removal of the conflicting parties or with the involvement of senior managers. However, unlike this traditional view, the development of social sciences, led to the development of the modern concept of management regarding conflicts and which supports the following (Robbins 1998:251): Conflicts are inevitable and are neither good nor bad, i.e. they may have either negative or positive consequences. These conflicts are mainly due to the complexity of organizational structures, procedures, rules, techniques and systems. The conflicts can be addressed positively by removing the reasons that cause them and by solving the problems. So, according to the modern perception, conflict is an inevitable and natural phenomenon. Besides its negative consequences that are more or less obvious, it can have positive ones like enabling people for more action, becoming a driving force for positive changes in the organization or becoming a developmental experience. It is therefore, obvious that it is more realistic to believe that conflicts have both positive and negative effects. In the positive ones belong new ideas, innovations and changes, better decision making, increased participation, a possible increase in productivity as well as the strengthening of relations if the conflict is solved positively by both sides. In the negative ones belong the waste of energy, the reduction of morale (less job satisfaction), the creation of mistrust and polarization between the conflicting parties, reduced productivity, making biased decisions, and the creation of irresponsible behavior. It is important therefore to find the appropriate level and intensity of the conflict, so the company can reap the highest benefits. According to Robbins (1998:280), an excellent level of conflict is the one that does not create stagnation, but on the contrary it stimulates creativity and relieves tension, in order to increase productivity and create conditions for change, without causing disruption and detuning or staff dissatisfaction and trends for leaving the company. From the above, it becomes obvious that the handling of conflict is one of the main tasks of the leader and of the other team members. The effectiveness of these controls undoubtedly contributes to the overall effectiveness of the team and the company (cast 1994). Prevention of inter-organizational conflict The main reason of appearance of conflicts in the organizational context is the segmentation of organizations (segmentation of departments, tasks and operations), which, however, is essential for their functionality. Given. therefore, the existing segmentation, Schein (1980:88) recommends the following methods to prevent conflict: à ¢Ã¢â€š ¬Ã‚ ¢ Emphasis should be given on the efficiency of the organization, while stressing the role and the contribution of the individual parts to the whole performance. à ¢Ã¢â€š ¬Ã‚ ¢ There should be communication and cooperation among the groups of the same organization. à ¢Ã¢â€š ¬Ã‚ ¢ There should be a circular rotation of the members in various departments to promote greater understanding of the particular problems faced by each department or each group. à ¢Ã¢â€š ¬Ã‚ ¢ Competition among departments or groups should be avoided. Emphasis should be given in coordinating the forces and actions aiming at the overall performance of the organization. The rewards should be allocated equally among the departments and they should be based on effort and contribution and not on the result. Characteristics of effective teams Sense of common mission and vision and understanding of the interdependence. Comfortable,informal atmosphere and positive climate. Existence of commonly accepted and optimistic goals, members commitment to them and the ability to redefine them as necessary. Align individual and team goals. Ability to select, correct methods, procedures and rules and change them when it is needed. Open and effective communication. Free expression of feelings, ideas, opinions, etc. Capability of achieving consensus through debate and arguments. Ability to self criticism and definition of minimum tolerable efficiency. Team learning through sharing of knowledge and experiences, successes, failures and mistakes. Exploiting the knowledge, skills, experience and attitudes of all members. Satisfaction and motivation of members. Ability to ensure consistency of the team. Encourage risk-taking initiatives and creativity. Commitment and accountability of members. Mutual respect, self-respect and mutual trust among members. Energy dynamism. Effective leadership. ΑΠºÃƒ Ã‚ Ãƒ Ã…’ÃŽÂ ±Ãƒ Ã†â€™ÃƒÅ½Ã‚ · ÃŽÂ ¦Ãƒ Ã¢â‚¬ °ÃƒÅ½Ã‚ ½ÃƒÅ½Ã‚ ·Ãƒ Ã¢â‚¬Å¾ÃƒÅ½Ã‚ ¹ÃƒÅ½Ã‚ ºÃƒÅ½Ã‚ ® ÃŽÂ ±ÃƒÅ½Ã‚ ½ÃƒÅ½Ã‚ ¬ÃƒÅ½Ã‚ ³ÃƒÅ½Ã‚ ½Ãƒ Ã¢â‚¬ °Ãƒ Ã†â€™ÃƒÅ½Ã‚ · ΆºÃƒÅ½Ã‚ µÃƒÅ½Ã‚ ¾ÃƒÅ½Ã‚ ¹ÃƒÅ½Ã‚ ºÃƒ Ã…’ ÃŽÂ  Ãƒ Ã‚ ÃƒÅ½Ã‚ ¿ÃƒÅ½Ã‚ ²ÃƒÅ½Ã‚ ¿ÃƒÅ½Ã‚ »ÃƒÅ½Ã‚ ® ÃŽÂ »ÃƒÅ½Ã‚ µÃƒ Ã¢â€š ¬Ãƒ Ã¢â‚¬Å¾ÃƒÅ½Ã‚ ¿ÃƒÅ½Ã‚ ¼ÃƒÅ½Ã‚ µÃƒ Ã‚ ÃƒÅ½Ã‚ ¿Ãƒ Ã‚ Ãƒ Ã¢â‚¬Å¡ ÃŽÂ »ÃƒÅ½Ã‚ µÃƒÅ½Ã‚ ¾ÃƒÅ½Ã‚ ¹ÃƒÅ½Ã‚ ºÃƒÅ½Ã‚ ¿Ãƒ Ã‚  ÃŽÂ µÃƒ Ã¢â€š ¬ÃƒÅ½Ã‚ ¹Ãƒ Ã¢â‚¬  Ãƒ Ã… ½ÃƒÅ½Ã‚ ½ÃƒÅ½Ã‚ ·ÃƒÅ½Ã‚ ¼ÃƒÅ½Ã‚ ± heigh ΑΠºÃƒ Ã‚ Ãƒ Ã…’ÃŽÂ ±Ãƒ Ã†â€™ÃƒÅ½Ã‚ · ÃŽÂ ¦Ãƒ Ã¢â‚¬ °ÃƒÅ½Ã‚ ½ÃƒÅ½Ã‚ ·Ãƒ Ã¢â‚¬Å¾ÃƒÅ½Ã‚ ¹ÃƒÅ½Ã‚ ºÃƒÅ½Ã‚ ® ÃŽÂ ±ÃƒÅ½Ã‚ ½ÃƒÅ½Ã‚ ¬ÃƒÅ½Ã‚ ³ÃƒÅ½Ã‚ ½Ãƒ Ã¢â‚¬ °Ãƒ Ã†â€™ÃƒÅ½Ã‚ · ΆºÃƒÅ½Ã‚ µÃƒÅ½Ã‚ ¾ÃƒÅ½Ã‚ ¹ÃƒÅ½Ã‚ ºÃƒ Ã…’ ÃŽÂ  Ãƒ Ã‚ ÃƒÅ½Ã‚ ¿ÃƒÅ½Ã‚ ²ÃƒÅ½Ã‚ ¿ÃƒÅ½Ã‚ »ÃƒÅ½Ã‚ ® ÃŽÂ »ÃƒÅ½Ã‚ µÃƒ Ã¢â€š ¬Ãƒ Ã¢â‚¬Å¾ÃƒÅ½Ã‚ ¿ÃƒÅ½Ã‚ ¼ÃƒÅ½Ã‚ µÃƒ Ã‚ ÃƒÅ½Ã‚ ¿Ãƒ Ã‚ Ãƒ Ã¢â‚¬Å¡ ÃŽÂ »ÃƒÅ½Ã‚ µÃƒÅ½Ã‚ ¾ÃƒÅ½Ã‚ ¹ÃƒÅ½Ã‚ ºÃƒÅ½Ã‚ ¿Ãƒ Ã‚  ÃŽÂ µÃƒ Ã¢â€š ¬ÃƒÅ½Ã‚ ¹Ãƒ Ã¢â‚¬  Ãƒ Ã… ½ÃƒÅ½Ã‚ ½ÃƒÅ½Ã‚ ·ÃƒÅ½Ã‚ ¼ÃƒÅ½Ã‚ ± heigh Conclusion Team performance Regarding the productivity of individuals and groups based on experiments, observations and theoretical positions of social psychologists, the following conclusions can be drawn: It is not certain that a team performs better than a person. So when the person knows the job, and there is a moderate level of conflict, then s/he will perform better than the team. If the person has the skills to solve a complex task, s/he will succeed equally well but will need more time. The conflict gives rich and varied solutions to the problems the group has, however, it has increased costs in human working hours (Jehn 1995:270). In the working groups where the individual contribution to the project cannot be identified and evaluated, it is likely that the performance of individuals and of teams will be reduced (Jehn, 1997:272). When the person works in the presence of others and believes that the others assess his/her performance while the work that s/he does is simple or familiar, the chances are that s/he will perform well. The opposite will probably happen when the task is difficult or when the individual does not know it well. In teams, people evaluate the contribution of other members. If the person feels that others will do the job then s/he will reduce, presumably, his own performance (the phenomenon of the free rider). The same will be done if s/he feels that someone is trying to benefit from his work (the phenomenon of the sucker )(Kerr Brunn, 1983:82). Many of these phenomena explain partly the inefficiency of public services where there is no performance evaluation of each employee separately. The lack of motivation is also important and this has resulted in the phenomena of the free rider and the sucker. The committees for solving problems or performing tasks are not always the best solution, since they lead to a loss of incentives, diffusion of responsibility and avoidance of work by some employees. Excluding the cases calling for diversity of ideas and viewpoints, individuals will perform better than teams.

Saturday, January 18, 2020

Introduction to Marketing M1 and D1

Introduction to Marketing – Comparing Marketing Techniques in H&Meting Techniques in Hollister and Primark For this assignment I was meant to write about Primark and Hollister. I am still basing part of my assignment on Primark. But, I have changed Hollister to H & M as I was unable to find any information on Hollister The information I found on Hollister the background I couldn’t find anything about aims and objectives and how Hollister market the business. The information I found on Hollister Hollister is an American lifestyle brand.The concept of Hollister was originally designed to attract customers between the ages of 14 to 18 as there prices are lower than the parent brand. Hollister clothing line was inspired by the parent brand SoCal. Hollister products are available in store across the world and online. Hollister was the second most preferred clothing on a list West Coast companies in 2008. The businesses I have chosen for this assignment are Primark and H&M. H &M Primark is an Irish clothing retailer, in Ireland Primark is known as Penneys.Primark have different store all around the world such as Portugal, Spain, Germany, the Netherlands United Kingdom and Belgium. Primark’s main headquarters are in Dublin. Primark first opened in 1969 on Mary Street in Dublin. Primark’s mission statement: â€Å"To supply quality clothing at prices perceived to offer real value. † Primark’s aims and objectives are: * To provide good quality products to customers. Primark want customers to know that they are an excellent company which provide good products for low prices. Primark achieve this by doing tests on their clothing and product to examine the quality of the goods they sell. Profit Maximisation * To sell products and clothing at reasonable prices. Primark want their customers to have a variety of clothing and product at suitable prices. Primark well achieve this aim by looking at what other high street store are selling and make their prices lower so they stay ahead of their competition. * To be helpful and friendly to customers and other employees. The customer of Primark like the atmosphere at Primark and service given this well make them to come back so therefore Primark well gain repeat customers. Primark will achieve this by greeting the customer as they walk in.By doing this Primark employees create an excellent atmosphere for customers as the greeting makes them feel welcome. * To treat everyone the same. A customer at Primark needs to feel that they are treated the same as any other customer at Primark. If a customer feel they are being treated differently to someone else they are more likely to shop somewhere else so therefore Primark well lose customers because the customer who thinks they were treated unfairly will tell their family and friends about their experience at Primark so word of mouth well have an impact on Primark.H & M’s mission statement: The aims and objectives of H & M are: H&M aims: * To show appreciation. * To encourage long-term commitment. * To promote future recruitment. * To strengthen H&M as an attractive employer. H&M have three mean marketing objectives the three objectives are: * To make the H&M brand name more well known by doing more promotion example more advertising. The H&M brand need to be more outstandingly outside of significant cities. In the USA more people are unaware of what H&M offer.So to gain more customers and beat their competitors H&M are advertising the brand in different way compared to their competition example H&M membership. If you are a member of H&M you can get text messages and email informing customers about the newest product H&M have. The H&M brand need to be well known as the more people know about the brand, the easier it is to expand such as more stores in more countries. * To focus on the fact which H&M’s regular sale prices are usually lower than their competitors.The second objective of H&M i s to focus a percentage of the advertising to the fact that H&M average sale prices are more regularly lower than their competition. H&M rely on nonstop focus on cutting cost. Also the officials in H&M buy the materials as cheaply as possible; H&M also need to keep their overheads low. All the advertisements focusing on H&M’s low price but good quality products. This helps keeps the H&M’s brand image in a positive light among their teenage customers while still stating that they are good value for money. To use economic slowdown as a possibility to expand by obtaining more low – cost venue and prepare for future economic growth. H&M want to expand in the USA by securing low cost venues. As the economic property market gets worse H&M which leases it’s will find it more straightforward acquiring prime locations at excellent period. This will give H&M an advantage when the property market picks back up. H&M use the opportunity to expand to low – price d venues for the future climb in the brand There are similarities in the way Primark and H&M market their products for example jeans.Primark market their new collection of jean on the internet by having â€Å"pop up† advertisements on line for example on if you have an email contact sometimes there are advisements. H&M advertise the same way as Primark but they also have television advertisements advertising for example a new pair of jeans. Also if you’re a member of the H&M you get emails to your email address informing the receiver about any new collections. Primark do give got leaflet or fashion books with the season’s current fashion in which can be found at the store.H&M do give their customer leaflets and booklets informing them of the season current fashion which H&M sell in store. For example the leaflet or booklet could be about all the different types of jeans H&M sell. It is also type advertising. If Primark were to give their customers leaflets and b ooklets they would gain more customers. H&M do competitions but H&M customers are only allowed to enter the completion once they have spent a certain amount of money at their store or on line.Primark don’t do competitions as their purpose is to gain customers by selling products cheaply. H&M give out vouchers to their customer and also do discounts at the end of season on their clothing this is a great marketing strategy because the customer knows that H&M want to make a profit but they also take the customers The two marketing tools Primark and H&M use are Market Penetration and Market Development. Market penetration is used in Primark and H&M. For example Primark and H&M sell clothing such as jeans tops dress coats jackets e. . which are existing products to existing markets. Using market penetration is a marketing strategy which the aim is that Primark and H&M Primark and H&M both use market development because the aim of market development is to sell existing products int o new markets. Primark and H&M have opened store around the world. H&M also distribute clothing in different ways. Example they have an order before 3pm and you get the product you ordered the next day. You can also order online and collect at the store which is local to you.Market development is a dangerous strategy compared to market penetration because market development target new customers and markets. To conclude this report I think that branding and (something else) are need in Primark and H & M in order for the business to be successful. Marking strategies are key in business in order to give the business structure. Introduction to Marketing – The Effectiveness of Marketing Techniques used by H&M Market penetration are customer know purchase a product.For example if someone was to purchase a limted edtion Anna Dello Russa at H&M . The market would be people in the UK who like limted edtion Anna Dello Russa at H&M. H&M would grow by the rising number of people in the m arket who have bought the dress at H&M. Market development is when a business sells an existing product to new markets such as new customers. So in the example of the a limted edtion Anna Dello Russa at H&M. H&M could sell limted edtion Anna Dello Russa Rangein America.The product wouldn’t have changed, the prouct is just being sold to a different market to different customers. One of the advantages of using market penetration is that H&M would offer lower prices for a specified period to attract new customers. The customers might not respond when the normal price returns. But during that period they will get more customers. A disadvantage of using market penetration is that it could result in reduced profitability. As when using market penetration H&M reduce pricing meaning they may result in profits being low.If H&M were to launch a new range the result in sales may not cover the adversiting coasts and distribution costs. As market penetration seeks to achieve four main obj ectives what are: * To maintain the market share of current products. * Secure dominance of growth markets. * Restructure a mature market by driving out competitors. * Increase usage by existing customers. The advantage market penetration is that it can be achieved by a combination of competitive pricing strategies, advertising, sales promotion and personal shopper.H&M do all of the strategies listed above they adviste on telvision and online and in local area by posters. For the more high end people they even offer a personal shopper service. H&M use market penetration to adviste the business to make it more known for example when H&M advertise they are letting there customers know what products they are selling H&M uses another objective of the market penetration to their advantage by increase usage by existing customers by having a loyalty scheme.H&M offer a store card to their customers when their customers use the store card they get discounts on certain products in the shop. * It identifies what customers want. Market development indenties what customers want. Market development is the name given to a growth strategy where the business seeks to sell its existing products into new markets. There are many possible ways of approaching this strategy, including: * New geographical markets; for example exporting the product to a new country * New product dimensions or packaging: for example New distribution channels (e. g. moving from selling via retail to selling using e-commerce and mail order) * Different pricing policies to attract different customers or create new market segments Market development is a more risky strategy than market penetration because of the targeting of new markets. The advantage of using market development is that H&M sell products such as clothing that all ready exists to new customers/ markets. Another advantage of market development is that H&M are selling clothing to new customers in different countries.The disadvange of doing th is is that ecomic changes can happen in the countries which H&M have expand to meaning that they will therefore may lose money and their share holders divident can go down. The disadvange of using market development is that it is risker than using market penetration. The reseach I did to come to the conclusion I have made can be found on these websites and in the books listed below: Bevan, John; Coupland-Smith, Helen; Dransfield, Rob. BTEC Level 3 National Business, Book 1. http://www. penetrating. net/ http://www. s-m-i. net/pdf/Business%20strategyntro. pdf Introduction to Marketing M1 and D1 Introduction to Marketing – Comparing Marketing Techniques in H&Meting Techniques in Hollister and Primark For this assignment I was meant to write about Primark and Hollister. I am still basing part of my assignment on Primark. But, I have changed Hollister to H & M as I was unable to find any information on Hollister The information I found on Hollister the background I couldn’t find anything about aims and objectives and how Hollister market the business. The information I found on Hollister Hollister is an American lifestyle brand.The concept of Hollister was originally designed to attract customers between the ages of 14 to 18 as there prices are lower than the parent brand. Hollister clothing line was inspired by the parent brand SoCal. Hollister products are available in store across the world and online. Hollister was the second most preferred clothing on a list West Coast companies in 2008. The businesses I have chosen for this assignment are Primark and H&M. H &M Primark is an Irish clothing retailer, in Ireland Primark is known as Penneys.Primark have different store all around the world such as Portugal, Spain, Germany, the Netherlands United Kingdom and Belgium. Primark’s main headquarters are in Dublin. Primark first opened in 1969 on Mary Street in Dublin. Primark’s mission statement: â€Å"To supply quality clothing at prices perceived to offer real value. † Primark’s aims and objectives are: * To provide good quality products to customers. Primark want customers to know that they are an excellent company which provide good products for low prices. Primark achieve this by doing tests on their clothing and product to examine the quality of the goods they sell. Profit Maximisation * To sell products and clothing at reasonable prices. Primark want their customers to have a variety of clothing and product at suitable prices. Primark well achieve this aim by looking at what other high street store are selling and make their prices lower so they stay ahead of their competition. * To be helpful and friendly to customers and other employees. The customer of Primark like the atmosphere at Primark and service given this well make them to come back so therefore Primark well gain repeat customers. Primark will achieve this by greeting the customer as they walk in.By doing this Primark employees create an excellent atmosphere for customers as the greeting makes them feel welcome. * To treat everyone the same. A customer at Primark needs to feel that they are treated the same as any other customer at Primark. If a customer feel they are being treated differently to someone else they are more likely to shop somewhere else so therefore Primark well lose customers because the customer who thinks they were treated unfairly will tell their family and friends about their experience at Primark so word of mouth well have an impact on Primark.H & M’s mission statement: The aims and objectives of H & M are: H&M aims: * To show appreciation. * To encourage long-term commitment. * To promote future recruitment. * To strengthen H&M as an attractive employer. H&M have three mean marketing objectives the three objectives are: * To make the H&M brand name more well known by doing more promotion example more advertising. The H&M brand need to be more outstandingly outside of significant cities. In the USA more people are unaware of what H&M offer.So to gain more customers and beat their competitors H&M are advertising the brand in different way compared to their competition example H&M membership. If you are a member of H&M you can get text messages and email informing customers about the newest product H&M have. The H&M brand need to be well known as the more people know about the brand, the easier it is to expand such as more stores in more countries. * To focus on the fact which H&M’s regular sale prices are usually lower than their competitors.The second objective of H&M i s to focus a percentage of the advertising to the fact that H&M average sale prices are more regularly lower than their competition. H&M rely on nonstop focus on cutting cost. Also the officials in H&M buy the materials as cheaply as possible; H&M also need to keep their overheads low. All the advertisements focusing on H&M’s low price but good quality products. This helps keeps the H&M’s brand image in a positive light among their teenage customers while still stating that they are good value for money. To use economic slowdown as a possibility to expand by obtaining more low – cost venue and prepare for future economic growth. H&M want to expand in the USA by securing low cost venues. As the economic property market gets worse H&M which leases it’s will find it more straightforward acquiring prime locations at excellent period. This will give H&M an advantage when the property market picks back up. H&M use the opportunity to expand to low – price d venues for the future climb in the brand There are similarities in the way Primark and H&M market their products for example jeans.Primark market their new collection of jean on the internet by having â€Å"pop up† advertisements on line for example on if you have an email contact sometimes there are advisements. H&M advertise the same way as Primark but they also have television advertisements advertising for example a new pair of jeans. Also if you’re a member of the H&M you get emails to your email address informing the receiver about any new collections. Primark do give got leaflet or fashion books with the season’s current fashion in which can be found at the store.H&M do give their customer leaflets and booklets informing them of the season current fashion which H&M sell in store. For example the leaflet or booklet could be about all the different types of jeans H&M sell. It is also type advertising. If Primark were to give their customers leaflets and b ooklets they would gain more customers. H&M do competitions but H&M customers are only allowed to enter the completion once they have spent a certain amount of money at their store or on line.Primark don’t do competitions as their purpose is to gain customers by selling products cheaply. H&M give out vouchers to their customer and also do discounts at the end of season on their clothing this is a great marketing strategy because the customer knows that H&M want to make a profit but they also take the customers The two marketing tools Primark and H&M use are Market Penetration and Market Development. Market penetration is used in Primark and H&M. For example Primark and H&M sell clothing such as jeans tops dress coats jackets e. . which are existing products to existing markets. Using market penetration is a marketing strategy which the aim is that Primark and H&M Primark and H&M both use market development because the aim of market development is to sell existing products int o new markets. Primark and H&M have opened store around the world. H&M also distribute clothing in different ways. Example they have an order before 3pm and you get the product you ordered the next day. You can also order online and collect at the store which is local to you.Market development is a dangerous strategy compared to market penetration because market development target new customers and markets. To conclude this report I think that branding and (something else) are need in Primark and H & M in order for the business to be successful. Marking strategies are key in business in order to give the business structure. Introduction to Marketing – The Effectiveness of Marketing Techniques used by H&M Market penetration are customer know purchase a product.For example if someone was to purchase a limted edtion Anna Dello Russa at H&M . The market would be people in the UK who like limted edtion Anna Dello Russa at H&M. H&M would grow by the rising number of people in the m arket who have bought the dress at H&M. Market development is when a business sells an existing product to new markets such as new customers. So in the example of the a limted edtion Anna Dello Russa at H&M. H&M could sell limted edtion Anna Dello Russa Rangein America.The product wouldn’t have changed, the prouct is just being sold to a different market to different customers. One of the advantages of using market penetration is that H&M would offer lower prices for a specified period to attract new customers. The customers might not respond when the normal price returns. But during that period they will get more customers. A disadvantage of using market penetration is that it could result in reduced profitability. As when using market penetration H&M reduce pricing meaning they may result in profits being low.If H&M were to launch a new range the result in sales may not cover the adversiting coasts and distribution costs. As market penetration seeks to achieve four main obj ectives what are: * To maintain the market share of current products. * Secure dominance of growth markets. * Restructure a mature market by driving out competitors. * Increase usage by existing customers. The advantage market penetration is that it can be achieved by a combination of competitive pricing strategies, advertising, sales promotion and personal shopper.H&M do all of the strategies listed above they adviste on telvision and online and in local area by posters. For the more high end people they even offer a personal shopper service. H&M use market penetration to adviste the business to make it more known for example when H&M advertise they are letting there customers know what products they are selling H&M uses another objective of the market penetration to their advantage by increase usage by existing customers by having a loyalty scheme.H&M offer a store card to their customers when their customers use the store card they get discounts on certain products in the shop. * It identifies what customers want. Market development indenties what customers want. Market development is the name given to a growth strategy where the business seeks to sell its existing products into new markets. There are many possible ways of approaching this strategy, including: * New geographical markets; for example exporting the product to a new country * New product dimensions or packaging: for example New distribution channels (e. g. moving from selling via retail to selling using e-commerce and mail order) * Different pricing policies to attract different customers or create new market segments Market development is a more risky strategy than market penetration because of the targeting of new markets. The advantage of using market development is that H&M sell products such as clothing that all ready exists to new customers/ markets. Another advantage of market development is that H&M are selling clothing to new customers in different countries.The disadvange of doing th is is that ecomic changes can happen in the countries which H&M have expand to meaning that they will therefore may lose money and their share holders divident can go down. The disadvange of using market development is that it is risker than using market penetration. The reseach I did to come to the conclusion I have made can be found on these websites and in the books listed below: Bevan, John; Coupland-Smith, Helen; Dransfield, Rob. BTEC Level 3 National Business, Book 1. http://www. penetrating. net/ http://www. s-m-i. net/pdf/Business%20strategyntro. pdf

Friday, January 10, 2020

The Importance of Education in Pakistan

†The definition of education in common words, that education is the transfer of knowledge, skills and information from teachers to students’’.What is educationEducation is an important instrument in shaping destiny and good future of a person. Education is a ladder of progress. It is an essential source of development and success. Its education that guide us about what is wrong way or right way. Importance of Education: Education is very important for the individuals. Education is important for individuals to put their potential in every field of life for betterment.Its education, to grooming the human mind. No one is a human being until he has groomed in a proper way. A groomed person means, is full of ideas and having much more knowledge. Education is much more important for the betterment of individuals and for the development of the country.Quotes on EducationFriedrich Engels: An ounce of action is worth more than tons of theory.Albert Einstein: I am quite an artist to draw freely upon my imagination. Imagination is more important than knowledge. Knowledge is limited. Fantasy world that surrounds it.Importance of education in Pakistan: Importance of education in Pakistan is far from satisfactory. 3. 5 percent of all students go to university degree, while the share of public universities is 0. 6, and vocational schools is 1. 08. However, Deen Madaris continue to attract a large proportion of the population. As of the census was 1. 55 million children enrolled in Deen Madaris.The system of education in Pakistan is normally divided into five levels:Pre-primaryPrimary SecondaryIntermediateHigher SecondaryUniversityOnly 80% of Pakistani students complete their primary school education. The standard national education system is mainly started by the system. This standard national education system starts from Primary education after pre-primary education, students go through junior school . Then to the middle school for the basic education. Th e eight common examined disciplines are: Urdu, english, mathematics, arts,science,social studies, Islamiyat and sometimes computer studies such as Punjabi, Sindhi, Pashto and others may be taught in their respective provinces.In Pakistan Secondary education consisting of board examination that is consisting of 2 year’s education and have Science and General Group in it. In Pakistan the Intermediate education is also consisting of 2 year’s education. it has science arts and general group in it. It is passed by board of intermediate and secondary education. After completing the Intermediate education, the students can go for the higher education to universities, there they complete their bachelors in their relevant field , as less people get chance to avail this opportunity to go for higher studies in Pakistan because of the higher education fee.These are the basic education system which is working from the last several years in Pakistan In order for Pakistan to survive in the coming years it should be highly projected that education needs to come on the top agenda of Pakistani government and its people. It is time, where there needs to be mental reconcile amongst the masses and the government that they need to focus on the education sector. It should be considered the pivotal point of balance for things to turn favorable.Development and progression would come to a halt if there were no education. High literacy rate is another common factor in all developed countries. Education is a primary source of evolution. Developments in science and technology can be accelerated through a widespread of education. It is also understood that through education more skilled people will be produced who can make the country developed. In Pakistan, lack of education is a root of many social evils.Child labour is a big problem, which is due to a lack of education in Pakistan. It should be mandatory that all children receive education till secondary level. Education e quips people with the tools that will help them survive in the society. They can find a job and stand on their feet. This old saying of ‘invest in rubies so that you earn profit in diamonds ‘might be one very correct formula for our Pakistani government to think about investing in education so that we see a substantial future.

Thursday, January 2, 2020

Essay on The Metropolitan Man - 3091 Words

The Metropolitan Man In Georg Simmel’s essay, â€Å"The Metropolis and Mental Life† he states, â€Å"the psychological foundation, upon which the metropolitan individuality is erected, is the intensification of emotional life due to the swift and continuous shift and external and internal stimuli† (Highmore 41). In essence Simmel is suggesting that the continuous activity of the metropolis creates a shield protecting him from outer stimuli that would exhaust his emotions. But in doing so, his sense of emotional expression becomes unresponsive. Upon examining the metropolitan man Simmel deduces that â€Å"metropolitan life, thus, underlies a heightened awareness and a predominance of intelligence† (Simmel 2). But also leaves the individual less†¦show more content†¦In Simmel’s essay, â€Å"The Metropolis and Mental life†, he sets up an comparative image of rural and urban life, â€Å"with each crossing of the street, with the tempo and multiplicity of economic, occupational and social life, the city sets up a deep contrast with small town and rural life with reference to the sensory foundations of psychic life† (2). The metropolis demands a different type of consciousness than does rural life. The metropolitan man’s life and continually speeding up with little time for emotional growth. The emphasis here rests highly on the intellect and developing a keen understanding of academics and societal regularities, such as art, literature, and fashion. The pace of rural living is much more lethargic. Consequently more time is spent developing deep meaningful relationships with people. As Simmel also points out, a person in the city could spend their whole life not knowing their neighbor, while in the rural areas that would be completely unheard of (6). In essence, individuals in the city rely heavily in the intellect while those in rural areas put a great deal of emphasis on relationships, both of these are means of survival. Over time there has been an evolution of the metropolitan man. In Simmel’s essay, â€Å"The Conflict in Modern Culture† he traces this progress form the early Middle Ages, toShow MoreRelatedEssay On Ethernet895 Words   |  4 PagesEthernet, which has for quite a while been used for neighborhood (LANs), is dynamically being used for metropolitan region systems (MANs). Since it is conspicuous, fundamental, and down to earth, it is getting the chance to be doubtlessly pervasive as a strategies for transporting data in a MAN. 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Lasting impressionsRead MoreNt1210 Unit 2 Assignment1001 Words   |  5 Pagesinterconnects computers within a limited area such as a home, school, computer laboratory, or office building using network media. MAN Metropolitan Area network is a computer network in which two or more computers or communicating devices or networks which are geographically separated but in same metropolitan city and are connected to each other are said to be connected on MAN. PAN personal area network is a computer network used for data transmission among devices such as computers, telephones and personalRead MoreHow The Implementation Of A Client Server743 Words   |  3 Pagesbe consider in setting up this system will have to be the size and the purpose of our network system. After strong consideration we will have to decide on one of the following systems : PAN(personal area network) , LAN (local area network) , MAN(metropolitan area network) , WAN ( wide area network). 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